The UK smart toilet market is expected to reach a revenue of US$ 1.10 billion in 2033, up from US$ 520 million in 2024. The growth comes from rising customer interest in improved bathroom technologies, water-saving elements, and greater hygiene. On a compound annual growth rate of 8.73% for the period of 2025-2033, the market mirrors changing values for smart home technology.
The report UK Smart Toilet Market Forecast covers by Product (Integrated Smart Toilet, Smart Toilet Seats), Toilet Type (Floor-Mount, Wall Hung), End User (Residential, Commercial), Distribution Channel (Store-Based Sales, Supermarkets/Hypermarkets, Specialty Stores/Showrooms, Others, Online/E-Commerce), Region (East, West, North, South), Company 2025-2033.
Smart toilets are becoming popular in the United Kingdom as awareness of hygiene and sustainability increases. They are used extensively in contemporary homes, luxury hotels, and commercial facilities to improve user comfort. Their water-saving properties serve to satisfy the UK's environmental sustainability requirements. In the process, their touch-free operation minimizes the transmission of germs, hence their suitability for healthcare institutions and high-density public places. The booming trend of smart homes also encouraged more people to adopt such toilets, as they integrate smoothly with home automation systems, providing a contemporary and efficient bathroom solution for British consumers.
2. Smart Toilet Seats
2. Wall Hung
2. Commercial
2. Supermarkets/Hypermarkets
3. Specialty Stores/Showrooms
4. Others
5. Online/E-Commerce
2. West
3. North
4. South
2. TOTO Ltd.
3. Xiaomi
4. Roca Sanitario S.A.U.
5. LIXIL Corporation
6. Duravit AG
7. Masco Corporation
8. Wellis Inc.
9. Villeroy & Boch Group
10. JOMOO KITCHEN & BATH CO.LTD.
The report UK Smart Toilet Market Forecast covers by Product (Integrated Smart Toilet, Smart Toilet Seats), Toilet Type (Floor-Mount, Wall Hung), End User (Residential, Commercial), Distribution Channel (Store-Based Sales, Supermarkets/Hypermarkets, Specialty Stores/Showrooms, Others, Online/E-Commerce), Region (East, West, North, South), Company 2025-2033.
UK Smart Toilet Market Outlooks
A smart toilet is a technologically advanced bathroom fixture that possesses features like automatic flushing, heated seats, water-saving devices, self-cleaning capabilities, deodorizers, and bidet systems. Smart toilets are hygienic, comfortable, and convenient as they integrate motion sensors, touchless flushing, and customized settings. Most smart toilets are also energy-efficient, lessening water and electricity usage.Smart toilets are becoming popular in the United Kingdom as awareness of hygiene and sustainability increases. They are used extensively in contemporary homes, luxury hotels, and commercial facilities to improve user comfort. Their water-saving properties serve to satisfy the UK's environmental sustainability requirements. In the process, their touch-free operation minimizes the transmission of germs, hence their suitability for healthcare institutions and high-density public places. The booming trend of smart homes also encouraged more people to adopt such toilets, as they integrate smoothly with home automation systems, providing a contemporary and efficient bathroom solution for British consumers.
Growth Drivers for the UK Smart Toilet Market
Increasing Awareness of Hygiene and Sanitation
Increasing emphasis on hygiene and sanitation is one of the key drivers for the demand for smart toilets in the UK. Users are increasingly aware of the health consequences of conventional toilets and are gravitating towards touchless, self-cleaning, and bidet-fitted intelligent toilets. The COVID-19 pandemic also promoted this trend with increasing numbers of homes and business enterprises investing in intelligent toilet systems to improve cleanliness and minimize germs. April 2022, The UK "Support to Improved Water and Sanitation in Rural Areas" (£50.6 million; 2012-2021) offered hygiene kits to 47,050 families, handwashing stations to 255 public facilities, WASH services to 250 schools, and water treatment chemicals to 21 municipalities.Water and Energy Efficiency Regulations
The UK government has been proactively encouraging water saving through regulation and incentives. Eco-friendly smart toilets with water-saving flush systems fit in perfectly with sustainability objectives. Smart toilets utilize dual-flush technology, and they consume less water than their conventional counterparts. As energy-efficient buildings gain priority, the demand for smart toilets that come equipped with energy-conserving heating devices and automatic systems also increases. In the UK, the team assisted an All-Party Parliamentary Group inquiry on the connection between antimicrobial resistance (AMR) and poor WASH access in healthcare facilities in least developed countries. This resulted in a report on WASH's relevance to preventing AMR, launched at a parliamentary reception in February 2023. In January 2024, the International Development Select Committee incorporated the team's evidence within its sexual and reproductive health report, calling for more funding in WASH. Most recently, on World Water Day in 2024, the UK team released its 'Manifesto for Water,' listing important WASH actions for the next UK government.Growth in Smart Home Integration
As smart home technologies have taken off in the UK, there has been strong demand for smart toilets that complement home automation systems. Smart toilets now come equipped with voice-control features, connectivity via apps, and user programmable settings to offer a luxury and convenient bathroom experience. High-income families and luxury property developers are particularly interested in this trend as they try to integrate leading-edge technology in contemporary bathroom design. April 2023, Roca unveiled the In-Wash® Insignia shower toilet, with improved comfort and hygiene through superior digital and customized features.Issues in the UK Smart Toilet Market
High Initial Cost and Installation Complexity
One of the main challenges facing the UK smart toilet industry is the substantial initial cost of buying and installing these high-tech fixtures. In contrast to standard toilets, smart toilets need professional installation, typically involving electrical and plumbing adjustments. The complexity reduces the availability of smart toilets for price-sensitive consumers and discourages mass adoption, particularly in older houses that can have extensive upgrade needs.Limited Consumer Awareness and Adoption
Although smart toilets have advantages, consumer perception in the UK is low relative to other smart home devices. The unawareness of the features and benefits of smart toilets is prevalent among most individuals, causing them to be reluctant to transition. Slow adoption rates are also promoted by cultural tendencies to hold on to traditional toilet systems and not want to alter ingrained bathroom customs.UK Integrated Smart Toilet Market
Integrated smart toilet refers to all-in-one toilet units with in-built bidets, automatic flush, and self-cleaning capacity. The toilets are increasingly popular among contemporary homes and upscale real estate complexes. Increasing demand for minimalist bathroom styles has promoted the integrated models that minimize the requirement for additional bidet attachments with more functionality.UK Smart Toilet Seats Market
Smart toilet seats provide an inexpensive, DIY-friendly option for smart toilet installation compared to entire smart toilet units. Smart toilet seats feature elements such as heating seats, bidet capabilities, and touch control, enabling people to enhance the functionality of their current toilets without having to change the entire unit. The accessibility and affordability of smart toilet seats make them well-liked in the UK by homeowners seeking partial smart toilet installations. October 2024, TOTO launched the NEOREST NX, a high-end smart toilet featuring advanced features such as auto-flush, heated seats, air cleaning, and self-cleaning. The model also features TOTO's iconic eWater+ technology, which utilizes electrolyzed water to purify the bowl.UK Smart Toilet Wall-Hung Market
Wall-mounted smart toilets are gaining popularity in modern UK bathroom designs because of their minimalist, space-efficient design. They are mounted on the wall, which offers a modern look and better cleaning. They are gaining traction in urban locations where small living spaces demand creative bathroom solutions. Also, their integration with smart home systems is making them desirable for high-end residential and commercial applications.UK Commercial Smart Toilet Market
Smart toilets are becoming increasingly popular in commercial environments like hotels, office complexes, airports, and shopping centers. Companies are adopting smart toilets to improve customer experience, ensure better hygiene, and lower upkeep expenses. Touchless flush, seat sanitizing automatically, and water efficiency are some of the features that make smart toilets perfect for densely populated areas, promoting sustainability and compliance with regulations. September 2021, Geberit launched the AquaClean Mera, an upscale smart toilet for home and business applications. It features premium technologies such as WhirlSpray shower technology, odour removal, and easy-to-use remote control for customized settings.UK Smart Toilet Store-Based Market
Conventional home improvement stores, such as bathroom showrooms and specialty home improvement stores, are a dominant channel for the distribution of smart toilets in the UK. Shoppers prefer brick-and-mortar outlets where they can visit various models, seek advice from experts, and compare functions prior to making a purchase. Popular brands typically exhibit their high-end smart toilet series in specific areas of such stores.UK Smart Toilet Supermarkets/Hypermarkets Market
Hypermarkets and supermarkets are also becoming convenient buying options for mid-range smart toilet seats and models. Retail chain giants tend to carry bathroom fittings in their home improvement department, making it easy for consumers to get affordable and easy-to-mount smart toilet options. These chains also provide finance schemes and deals, increasing the sales further.West UK Smart Toilet Market
The western part of the UK, with cities such as Bristol and Cardiff, is witnessing high growth in the adoption of smart toilets. The demand is driven by high-income families, luxury apartment complexes, and green urban projects. Growing investment in smart infrastructure and new housing developments also contributes to the growth of the smart toilet market in this region.East UK Smart Toilet Market
East UK, such as the cities of Cambridge and Norwich, is witnessing an increase in the market for smart toilets as a result of increased home automation trends and growing environmentally friendly consumer behavior. Water-conserving bathroom equipment demand is strong, with the region being keen on environmentally friendly housing solutions. The fact that the region has advanced research institutions and a highly educated population further adds to the consistent use of smart toilet technology.United Kingdom Smart Toilet Market Segments
Product
1. Integrated Smart Toilet2. Smart Toilet Seats
Toilet Type
1. Floor-Mount2. Wall Hung
End User
1. Residential2. Commercial
Distribution Channel
1. Store-Based Sales2. Supermarkets/Hypermarkets
3. Specialty Stores/Showrooms
4. Others
5. Online/E-Commerce
Region
1. East2. West
3. North
4. South
All the Key players have been covered from 4 Viewpoints:
- Overviews
- Key Person
- Recent Developments
- Revenue
Key Players Analysis
1. Kohler Co.2. TOTO Ltd.
3. Xiaomi
4. Roca Sanitario S.A.U.
5. LIXIL Corporation
6. Duravit AG
7. Masco Corporation
8. Wellis Inc.
9. Villeroy & Boch Group
10. JOMOO KITCHEN & BATH CO.LTD.
Table of Contents
1. Introduction2. Research & Methodology3. Executive Summary5. United Kingdom Smart Toilet Market
4. Market Dynamics
6. Market Share
7. Product
8. Toilet Type
9. End User
10. Distribution Channel
11. Region
12. Porter’s Five Analysis
13. SWOT Analysis
14. Company Analysis
Companies Mentioned
- Kohler Co.
- TOTO Ltd.
- Xiaomi
- Roca Sanitario S.A.U.
- LIXIL Corporation
- Duravit AG
- Masco Corporation
- Wellis Inc.
- Villeroy & Boch Group
- JOMOO KITCHEN & BATH CO.LTD.
Methodology
In this report, for analyzing the future trends for the studied market during the forecast period, the publisher has incorporated rigorous statistical and econometric methods, further scrutinized by secondary, primary sources and by in-house experts, supported through their extensive data intelligence repository. The market is studied holistically from both demand and supply-side perspectives. This is carried out to analyze both end-user and producer behavior patterns, in the review period, which affects price, demand and consumption trends. As the study demands to analyze the long-term nature of the market, the identification of factors influencing the market is based on the fundamentality of the study market.
Through secondary and primary researches, which largely include interviews with industry participants, reliable statistics, and regional intelligence, are identified and are transformed to quantitative data through data extraction, and further applied for inferential purposes. The publisher's in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. These analytical tools and models sanitize the data & statistics and enhance the accuracy of their recommendations and advice.
Primary Research
The primary purpose of this phase is to extract qualitative information regarding the market from the key industry leaders. The primary research efforts include reaching out to participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions. The publisher also established professional corporate relations with various companies that allow us greater flexibility for reaching out to industry participants and commentators for interviews and discussions, fulfilling the following functions:
- Validates and improves the data quality and strengthens research proceeds
- Further develop the analyst team’s market understanding and expertise
- Supplies authentic information about market size, share, growth, and forecast
The researcher's primary research interview and discussion panels are typically composed of the most experienced industry members. These participants include, however, are not limited to:
- Chief executives and VPs of leading corporations specific to the industry
- Product and sales managers or country heads; channel partners and top level distributors; banking, investment, and valuation experts
- Key opinion leaders (KOLs)
Secondary Research
The publisher refers to a broad array of industry sources for their secondary research, which typically includes, however, is not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Patent and regulatory databases for understanding of technical & legal developments
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic new articles, webcasts, and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecasts
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 200 |
| Published | April 2025 |
| Forecast Period | 2024 - 2033 |
| Estimated Market Value ( USD | $ 520 Million |
| Forecasted Market Value ( USD | $ 1100 Million |
| Compound Annual Growth Rate | 8.7% |
| Regions Covered | United Kingdom |
| No. of Companies Mentioned | 10 |
