Smart Toilet Market - Global Outlook & Forecast 2025-2030

The Smart Toilet Market was valued at USD 10.11 Billion in 2024, and is projected to reach USD 16.09 Billion by 2030, rising at a CAGR of 8.05%.

Recent Contracts in the Global Smart Toilet Market

• In 2023, TOTO Ltd launched NEOREST WX, The Ultimate Wall-Hung Toilet Model.
• In 2024, Kohler partners with Samsung SmartThings to achieve a significant advancement in water management and sustainability. This integration with the SmartThings ecosystem1 highlights both companies’ dedication to enhancing home automation while promoting more efficient water use.
• In 2024, Geberit expanded its portfolio of smart bathroom products, including a new smart toilet system that features an advanced self-cleaning bidet function. The smart toilet also incorporates motion sensors to automatically open and close the lid, ensuring hands-free operation for users.
• In February 2025, TOTO Ltd. unveils Next-Generation Smart, Sustainable, and Luxury Bathroom Innovations at KBIS 2025.

SMART TOILET MARKET TRENDS & OPPORTUNITIES

Increase in Demand for Hygiene Awareness

With heightened health concerns globally, especially in the wake of the pandemic, consumers are more aware of the importance of hygiene. The COVID-19 pandemic has strengthened the awareness of hygiene practices and the need for touchless solutions in everyday environments, especially in restrooms. According to Maeil Business News Korea & mk.co.kr in 2024, bidet and smart toilet sales are surging in the United States. During the pandemic, there was a sell-out crisis on the leading online bidet sales site in the U.S., and sales have been running up to 30% annually since then. Additionally, according to Tech Xplore in 2024, bidet toilets are the norm in Japan, where more than 80% of homes have one, according to a government survey. This growing preference for hygienic solutions is opening up new opportunities for manufacturers to market smart toilets as premium products that help maintain a higher level of cleanliness and reduce the spread of germs.

Rising Demand for Luxury and Comforts

As people continue to seek luxury and comfort in their homes, particularly in high-end residential sectors, smart toilets are becoming an essential part of modern bathrooms. Features such as heated seats, adjustable water temperatures, personalized settings, automatic lid openers, and air dryers are designed to enhance user comfort. The increasing demand for premium products is driving the smart toilet market growth, making them a top choice for affluent consumers. In addition to the convenience they offer, smart toilets also serve to elevate the image and functionality of bathroom spaces. For example, according to Reuters in January 2025, few wealthy Indians are investing in luxury smart toilets, with some models costing as much as USD 18,500.

INDUSTRY RESTRAINTS

High Costs as Compared to Conventional Toilets

While smart toilets offer a wide range of high-tech features, the initial cost of these systems is significantly higher than that of traditional toilets. For instance, according to HOROW in 2024, a two-piece toilet which is considered to be a traditional one, costs about USD 200 and upward. Whereas, for the smart toilet, advanced technologies, such as sensors, automated functions, and integrated systems, add to the overall price. According to Cleana, Inc. in 2024. Smart toilet seats alone can range from a modest USD 400 to an extravagant USD 15,000, depending on the features and brands. In this price range, consumers can purchase multiple conventional toilet seats or even high-end traditional toilet models. As a result, the higher cost becomes a barrier for many potential customers in the smart toilet market, especially in price-sensitive markets or among those who do not view the advanced features as essential. This pricing issue can hinder the widespread adoption of smart toilets, particularly in emerging economies or lower-income households.

GLOBAL SMART TOILET MARKET RESEARCH REPORT SEGMENTATION INSIGHTS

INSIGHTS BY TYPE

The global smart toilet market by type is segmented into all-in-one smart toilets and smart toilet bidets. All-in-one smart toilets hold the most significant global market share in 2024. Due to their advanced functions which include self-cleaning, and bidet washing, all-in-one smart toilets are preferred because of their hygienic advantages. All-in-one smart toilets are used widely, for instance, a government survey in Japan found that over 80% of residences have smart bidet toilets, making them the norm, according to Hindustan Times in 2024. Additionally, integrated smart toilets are designed for users seeking all-in-one bathroom solutions, while retrofit smart toilet seats offer a more alternative, allowing consumers to upgrade existing toilets with smart functionalities.

Segmentation by Type

• All-In-One Smart Toilet
• Smart Toilet Bidet

INSIGHTS BY APPLICATION

The residential application holds the largest global smart toilet market share in 2024. Residential smart toilets are becoming popular as homeowners seek more hygienic, convenient, and advanced bathroom solutions. These smart toilets offer advanced features such as the Kohler Numi 2.0 advanced smart toilet with bidet and TOTO Neorest 700H provide customizable settings and hands-free operation, catering to the growing demand for smarter and more efficient home fixtures. On the other hand, commercial applications are growing. The use of smart toilets in healthcare facilities such as hospitals, clinics & elderly care facilities is expanding rapidly, which is also driving the demand for the market. For instance, according to TIME USA, LLC, in October 2024, smart toilet adoption in the healthcare sector includes TrueLoo by Toi Labs, an AI-powered toilet seat. As of October 2024, TrueLoo has been implemented in over 50 senior living facilities, providing continuous health insights and alerts to care personnel. Meanwhile, the healthcare sector is adopting smart toilets to improve hygiene and patient care.

Segmentation by Application

• Residential
• Commercial

INSIGHTS BY CONNECTIVITY

The global smart toilet market by connectivity is segmented into remote control & Bluetooth and WiFi control. Among these, remote control & Bluetooth connectivity accounted for the dominant share of more than in 2024. The connectivity segment in the market is driven by the integration of IoT-enabled devices. This allows consumers to control their toilets via mobile apps or voice assistants, providing a seamless, user-friendly experience. For instance, Bio Bidet Bemis in 2024, introduced the Bio Bidet BB-1200, an app-controlled bidet toilet seat. Launched in 2024, this seat connects via Bluetooth and Wi-Fi, allowing users to customize settings such as water pressure, temperature, and seat warmth through the Bemis Living app available on iOS and Android platforms. Priced at USD 399, it offers an affordable smart toilet solution with features like unlimited warm water, a heated seat, and an air dryer. Furthermore, connectivity also facilitates remote diagnostics and updates, improving maintenance efficiency. Consumers are increasingly seeking smart toilets with Wi-Fi or Bluetooth connectivity to integrate with their smart homes, enabling features such as water temperature control, lighting adjustments, and more personalized functions, enhancing the overall bathroom experience.

Segmentation by Connectivity

• Remote Control & Bluetooth
• Wifi Control

INSIGHTS BY DISTRIBUTION CHANNEL

The global smart toilet market by distribution channel is segmented into online and offline. Offline distribution channels accounted for the most significant share of the global market. Offline sales through retail stores, including specialty home appliance stores and large chain retailers, continue to hold a significant market share, offering the benefit of hands-on experience and expert consultation during the buying process. For instance, major retailers like Home Depot and Lowe's in the U.S. have dedicated sections for smart bathroom fixtures, allowing customers to interact with products before purchasing. This tactile experience and immediate customer support contribute significantly to the sustained prominence of offline sales in the smart toilet market. On the other hand, online sales are growing rapidly due to the convenience and accessibility of e-commerce platforms, where consumers can easily compare models, features, and prices. This channel also benefits from the rise of smart home integration, where users purchase multiple connected devices.

Segmentation by Distribution Channel

• Online
• Offline

SMART TOILET MARKET GEOGRAPHICAL ANALYSIS

Europe accounted for the largest share of the global smart toilet market in 2024, with more than 36% of the total revenue. The region's strong market position is driven by rising demand for eco-friendly and high-tech bathroom solutions in countries such as Germany, the UK, and France. European consumers prioritize water-saving technologies, energy efficiency, and advanced hygiene features, aligning with the region’s focus on sustainability and smart home integration. The presence of established brands and government regulations promoting water conservation further accelerate adoption.Furthermore, the APAC smart toilet market is driven by rapid urbanization and cultural preference for advanced hygiene solutions. Japan, China, and South Korea dominate the region, with Japan setting industry standards through companies like TOTO Ltd and Jomoo Group. Growing awareness of water efficiency and smart home integration is further driving demand, especially in emerging markets such as India and Southeast Asia.

North America accounted for a significant share of the global smart toilet market in 2024. While not the leading region, the market is expanding due to rising demand for premium home products, technological advancements, and increasing hygiene awareness. The United States remains the dominant smart toilet market, with major players like Kohler and TOTO USA investing in innovation. Additionally, smart home integration trends are boosting the adoption of IoT-enabled smart toilets. Furthermore, the Middle East & Africa smart toilet market is driven by luxury real estate developments, in Gulf countries, and an increasing focus on modern, high-tech sanitation solutions. The UAE and Saudi Arabia lead adoption in the region, fueled by government initiatives promoting smart infrastructure and hygiene awareness. The Latin American smart toilet market is showing considerable potential, with Brazil dominating the region. As the disposable income of the Latin American countries increases, people spending capacity will increase, thereby it is expected to boost the demand for these smart toilets in the region.

• APAC
  • Japan
  • China
  • South Korea
  • India
  • Australia
  • Singapore
  • Vietnam
• North America
  • The U.S.
  • Canada
• Europe
  • Germany
  • The U.K.
  • France
  • Italy
  • Spain
  • Netherlands
  • Switzerland
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • South Africa
  • Turkey
• Latin America
  • Brazil
  • Mexico

SMART TOILET MARKET COMPETITIVE LANDSCAPE

The global smart toilet market has become increasingly competitive, with major players vying for dominance through technological advancements and strategic positioning. Key companies in the global smart toilet market include TOTO Ltd., Kohler, Jomoo Group, Villeroy & Boch, Roca Sanitario S.A.U., and LIXIL Corporation. These companies are constantly innovating by introducing features like self-cleaning systems, water-saving technologies, bidet functions, and heated seats to meet consumer demands for enhanced comfort, hygiene, and sustainability.

Furthermore, companies in the global smart toilet market are increasingly focusing on eco-friendly designs to attract environmentally conscious consumers and contribute to sustainability efforts. For instance, according to ANYTIME PLUMBING, INC. in 2024, smart toilets employ sensors to adjust the volume of water used for each flush. This means less water is wasted, contributing to considerable savings in water use over time. As the market continues to grow, these players are investing in research and development to stay ahead of the competition by improving the functionality, connectivity, and overall user experience of their products.

Top Company Profiles

• Jomoo Group
• Kohler Co.
• LIXIL Corporation
• Roca Sanitario S.A.U.
• TOTO LTD.
• Villeroy & Boch

Other Prominent Vendors

• ANZZI
• ARROW Home Group
• Bio Bidet
• Brondell
• Dongpeng Bathroom AIO Solution
• Duravit
• Dyconn Faucet
• EPLO
• Guangdong ZhiJiaYouPin Sanitary Ware Technology Co., Ltd
• Horow
• Huida Sanitary Ware Co., Ltd.
• JIAJUESHI GROUP LIMITED
• Leton-smart
• Ningbo Shunjie Sanitary Ware Co., Ltd.
• Nanjing Nivelle lmp & Exp Co.,Ltd.
• Ove Decors
• Sicuro
• Toshiba Corporation
• VitrA
• Washloo
• Wellis Inc.
• Woodbridge
• Zhejiang Aodi Intelligent Sanitaryware Co., Ltd.
• Zurn Water LLC.

KEY QUESTIONS ANSWERED

1. How big is the global smart toilet market?
2. What is the growth rate of the global smart toilet market?
3. Which region dominates the global smart toilet market share?
4. What are the significant trends in the smart toilet industry?
5. Who are the key players in the global smart toilet market?