Australia Dietary Supplements Market Report and Forecast 2025-2034

According to this report, the Australia dietary supplements market size witnessed a healthy growth in 2024. Aided by an increasing focus on health and wellness, the growing popularity of preventive healthcare, and an expanding consumer base that prioritises physical and mental well-being, the market is projected to grow at a CAGR of 8.10%.

The rising awareness surrounding the benefits of dietary supplements, coupled with Australia’s growing emphasis on preventative health practices, has driven the Australia dietary supplements market growth. The expansion of e-commerce platforms and increasing availability of supplements through retail channels have further propelled consumer access to these products.

In particular, there has been an increasing trend towards supplements designed to address specific health concerns, such as boosting energy, improving gut health, supporting immune function, and enhancing mental clarity. This demand for targeted supplements reflects broader shifts in consumer behaviour as individuals adopt more proactive approaches to maintaining and enhancing their health.

One of the primary drivers aiding the Australia dietary supplements market expansion is the ongoing trend toward preventive healthcare. Australians are increasingly adopting healthy lifestyles, focusing not just on treating illnesses but on preventing them through nutrition and lifestyle choices. This shift has spurred a significant increase in the consumption of dietary supplements, as consumers recognise the role of these products in maintaining optimal health and enhancing quality of life.

The rise of holistic health practices, which blend traditional medicine with modern wellness trends, has also boosted the Australia dietary supplements market revenue. Products like herbal supplements, adaptogens, and natural remedies that support the body’s stress response have become increasingly popular. This has led to a growing market for plant-based and organic dietary supplements, as more consumers seek natural alternatives to pharmaceutical drugs and processed food additives.

As per the Australia dietary supplements market analysis, digestive health has emerged as another key area of focus for Australian consumers. As people become more aware of the critical link between gut health and overall well-being, there has been a rise in demand for prebiotics, probiotics, and other digestive aids. These products support the gut microbiome and help in maintaining a balanced digestive system, which is integral to a healthy immune system, energy levels, and even mental health. As digestive health becomes a larger part of mainstream wellness, the market for dietary supplements aimed at improving gut function is expected to see sustained growth in the coming years.

Technological advancements in both manufacturing and product formulation are significantly influencing the Australia dietary supplements market dynamics. Companies are investing in research and development to create more effective, bioavailable, and consumer-friendly supplements. The growing popularity of personalised nutrition and supplements tailored to individual needs is an example of how companies are using data and technology to offer customised solutions. With the rise of direct-to-consumer brands and digital health solutions, consumers are increasingly engaging with online platforms and services that offer personalised supplement recommendations based on their health profiles.

Additionally, there has been an expansion in the types of supplements available in the Australia dietary supplements market. With consumers looking for more specific health benefits, dietary supplements are becoming more specialised, including those for joint health, heart health, skin health, sleep improvement, and weight management. The development of new supplement formats, such as gummies, powders, and ready-to-drink liquids, has made it easier for people to incorporate supplements into their daily lives. These formats cater to busy lifestyles and are especially popular among younger consumers who may not prefer traditional pill or capsule forms.

Another notable Australia dietary supplements market development is the growing interest in plant-based, vegan, and sustainably sourced supplements. As Australian consumers become more conscious of environmental issues, there is an increasing demand for supplements that are sustainably produced and have minimal environmental impact. Vegan supplements made from plant-based sources, which do not contain animal-derived ingredients such as gelatine, have become highly sought after, aligning with the rise of plant-based diets and ethical consumerism.

The expansion of e-commerce in Australia has significantly transformed the Australia dietary supplements market dynamics. Online retail platforms, such as Amazon, Chemist Warehouse, and specialised health and wellness websites, have made it easier for consumers to access a wide range of dietary supplements from the comfort of their homes. The convenience of home delivery, along with the availability of customer reviews and detailed product information, has driven the growth of online supplement sales. E-commerce platforms have also provided an opportunity for niche brands to reach a wider audience, further fuelling market growth.

The Australia dietary supplements market is expected to continue expanding in the forecast period, driven by increased health awareness, technological advancements, and evolving consumer preferences. With a growing demand for products that support overall wellness, immunity, digestion, and mental health, the market is witnessing a significant shift towards personalised and plant-based solutions. The rise of e-commerce and retail availability further strengthens the market’s potential, providing consumers with easy access to a wide range of products.

Market Segmentation

The market can be divided based on type, form, application, mode of purchase, and distribution channel.

Market Breakup by Type

• Vitamins
• Minerals
• Botanicals
• Probiotics
• Proteins and Amino Acids
• Others

Market Breakup by Form

• Tablets
• Capsules
• Soft Gels
• Powders
• Gummies
• Syrups
• Others

Market Breakup by Application

• Energy and Weight Management
• Bone and Joint Health
• Anti-Cancer
• Cardio Health
• Immunity
• Gastrointestinal Health
• Others

Market Breakup by Mode of Purchase

• Over the Counter
• Prescription
• Others

Market Breakup by Distribution Channel

• Hypermarkets and Supermarkets
• Convenience Stores
• Pharmacies and Drug Stores
• Online
• Others

Competitive Landscape

The report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the Australia dietary supplements market. Some of the major players explored in the report are as follows:

• NOW Health Group, Inc.
• Abbott
• Bayer AG
• Amway Corp.
• Nu Skin Enterprises, Inc.
• BioGaia
• Alfa Laboratories, Inc.
• Nature's Sunshine Products, Inc.