Toys and Games - Global Strategic Business Report

The global market for Toys and Games was valued at US$508.8 Billion in 2024 and is projected to reach US$721.2 Billion by 2030, growing at a CAGR of 6.0% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions. The report includes the most recent global tariff developments and how they impact the Toys and Games market.

Global Toys and Games Market - Key Trends and Drivers Summarized

'Toys & Games' industry ranks among the most well-organized and universal businesses worldwide. Growth in the industry is driven primarily by the integration of advanced technologies. Innovations such as augmented reality (AR), virtual reality (VR), and artificial intelligence (AI) are transforming traditional toys into interactive and educational tools. These technologies enhance the play experience by merging physical and digital worlds, making toys more engaging and appealing to tech-savvy children. The trend is attracting both parents and children, as it combines entertainment with education, promoting cognitive development and keeping children engaged.

Innovations in design and production methods are enabling the creation of unique, educational, and engaging toys. One of the most significant developments in the toy industry is the integration of digital gaming into traditional toys, resulting in hybrid toys that combine physical play with digital experiences. Technological innovations have also led to the creation of interactive toys that utilize augmented reality (AR) and virtual reality (VR) technologies. The industry is also witnessing increasing demand for STEM (Science, Technology, Engineering, and Mathematics) toys. Parents and educators are recognizing the importance of early education in these fields, leading to a surge in toys that promote learning in science, technology, engineering, and math. STEM toys, such as coding robots, chemistry sets, and engineering kits, are designed to develop critical thinking, problem-solving, and creativity in children.

The expansion of e-commerce and digital platforms is revolutionizing the toys and games industry. Online shopping provides consumers with a convenient and wide-ranging selection of products, often at competitive prices. This shift towards digital retail is particularly appealing to busy parents who prefer the ease of browsing and purchasing toys from their homes. Moreover, digital platforms enable companies to engage directly with consumers through targeted marketing and personalized recommendations. Social media and influencer marketing also play a crucial role in this digital transformation, as brands leverage these platforms to showcase their products, reach a broader audience, and create interactive and engaging content. The rise of e-commerce has made it easier for consumers to discover new toys and games, driving sales and fostering industry growth.

Report Scope

The report analyzes the Toys and Games market, presented in terms of units. The analysis covers the key segments and geographic regions outlined below.

Segments: Product Type (Video Game Consoles, Plastic & Other Toys, Toys for Toddlers & Kids, Construction Sets & Models, Dolls & Stuffed Toys, Card Games & Puzzles); Distribution Channel (Offline, Online).

Geographic Regions/Countries: World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Key Insights:

• Market Growth: Understand the significant growth trajectory of the Video Game Consoles segment, which is expected to reach US$250.0 Billion by 2030 with a CAGR of a 7.3%. The Plastic & Other Toys segment is also set to grow at 6.1% CAGR over the analysis period.
• Regional Analysis: Gain insights into the U.S. market, valued at $132.6 Billion in 2024, and China, forecasted to grow at an impressive 9.2% CAGR to reach $168.9 Billion by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.

Why You Should Buy This Report:

• Detailed Market Analysis: Access a thorough analysis of the Global Toys and Games Market, covering all major geographic regions and market segments.
• Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
• Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Toys and Games Market.
• Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.

Key Questions Answered:

• How is the Global Toys and Games Market expected to evolve by 2030?
• What are the main drivers and restraints affecting the market?
• Which market segments will grow the most over the forecast period?
• How will market shares for different regions and segments change by 2030?
• Who are the leading players in the market, and what are their prospects?

Report Features:

• Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2024 to 2030.
• In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
• Company Profiles: Coverage of players such as Dream International Limited, Fisher-Price, Inc., Hasbro, Inc., Integrity Toys, Inc., JAKKS Pacific Inc. and more.
• Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.

Some of the 192 companies featured in this Toys and Games market report include:

• Dream International Limited
• Fisher-Price, Inc.
• Hasbro, Inc.
• Integrity Toys, Inc.
• JAKKS Pacific Inc.
• K'NEX Limited Partnership Group
• LeapFrog Enterprises, Inc.
• LEGO Group
• Mattel, Inc.
• MEGA Brands, Inc.
• MGA Entertainment, Inc.
• Playmates Toys, Inc.
• Ravensburger AG
• Sanrio Company Ltd.
• Tarata Toys Ltd.
• TOMY Company, Ltd.
• VTech Holdings Limited

Tariff Impact Analysis: Key Insights for 2025

Global tariff negotiations across 180+ countries are reshaping supply chains, costs, and competitiveness. This report reflects the latest developments as of April 2025 and incorporates forward-looking insights into the market outlook.

The analysts continuously track trade developments worldwide, drawing insights from leading global economists and over 200 industry and policy institutions, including think tanks, trade organizations, and national economic advisory bodies. This intelligence is integrated into forecasting models to provide timely, data-driven analysis of emerging risks and opportunities.

What’s Included in This Edition:

• Tariff-adjusted market forecasts by region and segment
• Analysis of cost and supply chain implications by sourcing and trade exposure
• Strategic insights into geographic shifts

Buyers receive a free July 2025 update with:

• Finalized tariff impacts and new trade agreement effects
• Updated projections reflecting global sourcing and cost shifts
• Expanded country-specific coverage across the industry