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The A B Testing Software market is a subset of the larger Software market. It is composed of software solutions that enable businesses to conduct A B testing, which is a method of comparing two versions of a web page or app to determine which one performs better. A B testing software allows businesses to measure the effectiveness of their digital products and optimize them for better user experience. It also helps them to identify areas of improvement and make informed decisions about their digital products.
A B testing software solutions typically include features such as user segmentation, multivariate testing, and analytics. These features enable businesses to measure the performance of their digital products and make data-driven decisions.
Some companies in the A B Testing Software market include Optimizely, VWO, Adobe Target, Google Optimize, and Convert. Show Less Read more