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The Co Branded Card market is a subset of the Credit Card market that involves the collaboration between a financial institution and a non-financial company. These cards are designed to provide customers with rewards and benefits that are specific to the non-financial company. The rewards and benefits are typically based on the company’s products and services, and can include discounts, cash back, and other incentives. The financial institution typically provides the cardholder with access to credit, while the non-financial company provides the rewards and benefits.
The Co Branded Card market has grown in recent years, as more companies have sought to offer their customers additional incentives and rewards. This has allowed companies to increase customer loyalty and attract new customers.
Some companies in the Co Branded Card market include American Express, Bank of America, Chase, Citi, and Discover. Show Less Read more
