Customer Satisfaction (CSAT) is a measure of how satisfied customers are with a company's products, services, or experiences. It is an important metric for Customer Relationship Management (CRM) as it helps companies understand how their customers feel about their products and services. CSAT is typically measured through surveys, which ask customers to rate their satisfaction on a scale from 1 to 10. Companies can use this data to identify areas of improvement and develop strategies to increase customer satisfaction. CSAT is a key factor in customer loyalty and retention, as customers who are satisfied with a company's products and services are more likely to remain loyal and continue to purchase from the company. Companies can also use CSAT data to identify customer pain points and develop strategies to address them. Some companies in the Customer Satisfaction market include Qualtrics, SurveyMonkey, Zendesk, and Medallia. Show Less Read more
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