+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Results for tag: "Demand Side Platform"

Advertiser Campaign Management Software Global Market Insights 2023, Analysis and Forecast to 2028, by Market Participants, Regions, Technology, Application, Product Type - Product Thumbnail Image

Advertiser Campaign Management Software Global Market Insights 2023, Analysis and Forecast to 2028, by Market Participants, Regions, Technology, Application, Product Type

  • Report
  • June 2023
  • 103 Pages
  • Global
From
Demand Side Platform, By End User: Global Opportunity Analysis and Industry Forecast, 2023-2032 - Product Thumbnail Image

Demand Side Platform, By End User: Global Opportunity Analysis and Industry Forecast, 2023-2032

  • Report
  • November 2023
  • 311 Pages
  • Global
From
Loading Indicator

A Demand Side Platform (DSP) is a type of software used by advertisers to purchase digital advertising space. It is a platform that allows advertisers to bid on digital ad inventory in real-time, allowing them to target specific audiences and optimize their campaigns. DSPs are used to manage campaigns across multiple ad networks, exchanges, and publishers, and to track performance metrics such as impressions, clicks, and conversions. DSPs are used by advertisers to maximize the efficiency of their digital ad campaigns. They provide access to a wide range of inventory, allowing advertisers to target specific audiences and optimize their campaigns. DSPs also provide detailed analytics and reporting, allowing advertisers to track the performance of their campaigns and make adjustments as needed. Some companies in the DSP market include The Trade Desk, MediaMath, AppNexus, Google Ads, and Adobe Advertising Cloud. Show Less Read more