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Emerging Markets are countries that are in the process of rapid economic growth and development. These markets are characterized by a large population, a growing middle class, and a rapidly expanding economy. Businesses in these markets have the potential to benefit from the increased demand for goods and services, as well as the potential to tap into new markets.
Businesses in Emerging Markets must be aware of the unique challenges that come with operating in these markets. These include political instability, currency fluctuations, and a lack of infrastructure. Companies must also be aware of the cultural differences between their home country and the Emerging Markets they are operating in.
Companies operating in Emerging Markets include Alibaba, Tencent, Samsung, and Huawei. These companies have been able to capitalize on the growth of the Emerging Markets and have become some of the largest companies in the world. Other companies such as Walmart, Amazon, and Microsoft have also been able to take advantage of the opportunities in these markets. Show Less Read more