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Organizational Behavior (OB) is a field of study that examines the behavior of individuals and groups within organizations. It focuses on understanding and managing individual and group behavior, and how it affects the performance of organizations. OB is closely related to organizational theory, which is the study of how organizations are structured and how they function. OB is also closely related to organizational psychology, which is the study of how individuals and groups interact within organizations.
OB is a growing field, with a wide range of applications in the business world. It is used to improve organizational performance, increase employee engagement, and create a positive work environment. It is also used to develop strategies for managing change, improving communication, and increasing productivity.
The OB market includes a variety of companies that provide consulting services, training, and research. Examples of companies in the market include McKinsey & Company, Deloitte, Korn Ferry, and Gallup. These companies offer a range of services, from organizational development and change management to leadership development and employee engagement. Show Less Read more