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The PR Software market is a subset of the larger Software industry. It is composed of software applications and tools that are used to manage public relations activities. These tools are used to create and distribute press releases, manage media contacts, track media coverage, and measure the effectiveness of PR campaigns. PR Software can also be used to monitor and analyze online conversations, as well as to create and manage social media campaigns.
PR Software is used by a variety of organizations, including corporations, non-profits, and government agencies. It is also used by PR agencies and consultants to help their clients manage their public relations activities.
Some of the companies in the PR Software market include Meltwater, Cision, PR Newswire, HubSpot, Hootsuite, and Sprout Social. Show Less Read more
