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Retail Analytics is a subset of Data Analytics that focuses on the analysis of data from retail businesses. It is used to gain insights into customer behavior, product performance, and operational efficiency. Retail Analytics can be used to identify trends, optimize pricing, and improve customer experience. It can also be used to identify opportunities for growth and identify areas of improvement.
Retail Analytics is used by retailers to gain a better understanding of their customers and their buying habits. It can be used to identify customer segments, analyze customer loyalty, and measure customer satisfaction. Retailers can also use Retail Analytics to optimize their marketing campaigns and improve their product offerings.
Companies in the Retail Analytics market include IBM, Oracle, SAP, Microsoft, Adobe, SAS, and Tableau. Show Less Read more
