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Social media management software is a type of software used to manage and monitor social media accounts. It is used to create, schedule, and publish content, as well as to measure the performance of social media campaigns. It also provides analytics and insights into the effectiveness of social media campaigns. The software can be used to manage multiple accounts across different social media platforms, such as Facebook, Twitter, Instagram, and LinkedIn.
The social media management market is growing rapidly, driven by the increasing use of social media for marketing and communication purposes. Companies are increasingly investing in social media management software to improve their social media presence and engagement.
Some companies in the social media management market include Hootsuite, Sprout Social, Buffer, Sendible, and SocialPilot. Show Less Read more