Social Media Monitoring is a process of tracking and analyzing conversations about a brand, product, or service on social media platforms. It is used to measure the impact of a brand’s social media presence, identify potential opportunities, and gain insights into customer sentiment. It can also be used to detect potential threats, such as negative reviews or customer complaints. Social Media Monitoring is an important tool for businesses to understand their customers and stay ahead of the competition. It can help them identify trends, measure the success of their campaigns, and gain insights into customer behavior. It can also be used to identify influencers and build relationships with them. Companies in the Social Media Monitoring market include Hootsuite, Sprout Social, Brandwatch, Talkwalker, Mention, and Brand24. Show Less Read more
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