Supermarkets and hypermarkets play a crucial role in the baby romper market by offering a wide selection of rompers catering to diverse consumer preferences and budgets. These retail outlets provide convenient one-stop shopping destinations for parents seeking to purchase rompers along with other essential items. Therefore, the US market utilized 72,068.2 thousand units of Baby Romper through Supermarkets and hypermarkets in 2023.
The US market dominated the North America Baby Romper Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $6,426.6 million by 2031. The Canada market is experiencing a CAGR of 6.7% during (2024 - 2031). Additionally, The Mexico market would exhibit a CAGR of 5.8% during (2024 - 2031).
The market is a vibrant and dynamic segment of the apparel industry, characterized by a diverse array of products catering to the needs of infants and toddlers. Rompers are one-piece garments designed for comfort, practicality, and style. From playful prints and vibrant colors to innovative designs and sustainable materials, the market encompasses a wide range of offerings that reflect evolving consumer preferences and lifestyle trends.
The adoption of rompers has witnessed a steady rise in recent years, driven by factors such as changing demographics, increasing urbanization, and rising disposable incomes. As more parents opt for convenient and versatile clothing options for their infants and toddlers, the demand for rompers has surged across geographies, transcending cultural and socio-economic boundaries.
Canada has experienced a gradual increase in its population over the years, driven by factors such as immigration, improved healthcare, and higher fertility rates among certain demographic groups. As the population grows, so does the number of newborns and infants, resulting in heightened demand for baby essentials, including clothing like rompers. As per the data from Statistics Canada, in the country, there were 367,684 live births in 2021, an increase of 2.0% compared to 2020 (360,552). This event signified the initial annual increase in deliveries since 2016. Prince Edward Island (+11.8%) and Newfoundland and Labrador (+6.9%) experienced the greatest relative birth increases in 2021. Thus, the rising newborn numbers and e-commerce growth in North America will boost the demand for rompers in the region.
Based on Type, the market is segmented into Half Body, and Full Body. Based on Price Point, the market is segmented into Mass, and Premium. Based on Sales Channel, the market is segmented into Supermarket/Hypermarket, Specialty Stores, Brand Stores, and Online Channels. Based on Material, the market is segmented into Cotton, Linen, Wool, and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
List of Key Companies Profiled
- PVH Corporation
- The Gap, Inc.
- Carter’s, Inc.
- Under Armour, Inc.
- Mothercare PLC
- Nike, Inc.
- The Children’s Place, Inc.
- H & M Hennes & Mauritz AB
- Inditex S.A. (Zara)
- Benetton Group S.R.L (Edizione S.p.A.)
Market Report Segmentation
By Type (Volume, Thousand Units, USD Billion, 2020-2031)- Half Body
- Full Body
- Mass
- Premium
- Supermarket/Hypermarket
- Specialty Stores
- Brand Stores
- Online Channels
- Cotton
- Linen
- Wool
- Others
- US
- Canada
- Mexico
- Rest of North America
Table of Contents
Companies Mentioned
- PVH Corporation
- The Gap, Inc.
- Carter’s, Inc.
- Under Armour, Inc.
- Mothercare PLC
- Nike, Inc.
- The Children’s Place, Inc.
- H & M Hennes & Mauritz AB
- Inditex S.A. (Zara)
- Benetton Group S.R.L (Edizione S.p.A.)
Methodology
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