Middle East & Africa Hair Conditioner Market - Growth, Trends, and Forecast (2020 - 2025)

Middle East & Africa Hair Conditioner market is projected to grow at a CAGR of 3.33% during the forecast period 2020 - 2025.

• Demand for hair care products will remain as consumers are increasingly focusing on upgrading to higher quality products, to maintain the health of their hair. This is expected to lead to global products being launched in the local market.​
• The demand from consumers for hair care products is high because the tap water in the UAE is hard and carries lots of chlorine, which can cause hair to weaken and lead to hair fall. Furthermore, constant exposure to the sun may also cause severe hair problems such as hair fall, which further emphasizes the importance of hair conditioning products.​

Key Market Trends

Growing Inclination towards Premium Hair Care Products

Premium hair care brands, like, Aveda and Balmain, have set up shops in Middle Eastern countries to offer premium products to consumers.​ Expats and consumers in this region are increasingly opting for premium hair care products regardless of their cost because of the multiple advantages it offers. ​ In addition, premium natural hair care products are also increasingly being preferred by consumers owing to the growing awareness against the use of chemicals., which in turn boosting the hair conditioner mar

Growing trend of Online Shoppoing

Consumers in the region are becoming increasingly dependent on online retail websites for buying products. This has been bolstered by Amazon’s purchase of Souq.com, the Middle East’s largest online retailer, and Mohamed Alabbar’s forthcoming launch of his e-commerce venture Noon.com. ​ Online shopping in the UAE is no longer solely the leisure habit of the country’s white-collar workforce. ​Further, the demand for products being sold on e-commerce is on the rise because of the efficiency and range of products being offered. This, coupled with the rising demand for hair care products, has seen an increasing number of vendors offering products through e-commerce platforms. ​

Competitive Landscape

Middle East & Africa hair conditioner market is highly competitive with multinational brands occupying major chunk in the market. However, domestic brands are increasingly growing their presence in botanical and natural product categories. Acquisition and new product innovation in traditional hair conditioner focus on active ingredients is the main strategy adopted by players. Some of the major players in the market studied are Procter & Gamble Co., L'Oreal S.A., Johnson & Johnson Consumer Inc., Unilever among others.

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