Launching a healthier kids' nutrition product is one of the riskiest things any company can do. It’s a crowded and challenging market and the failure rate is high. This report takes everything we have learned from our special focus on the kids market since 2004 and helps you to reduce your risk of failure - and maximize your chances of success.
It includes:
- An 8-point checklist you can use to create a successful kids' nutrition strategy
- How to use a life-cycle analysis to work out where to best position your brand in the market - and what that means for your pricing strategy and volume targets.
- The 7 Key Trends you can choose to follow to create a point of difference and achieve sales growth
- 4 Mega-Trends that must form part of any strategy
Our checklist and trends are all illustrated with real-world examples of brands that have either achieved mainstream success or have carved out a niche - or failed. Companies everywhere are facing 3-5 years of economic challenges, with recession, inflation, or both at the same time.
The report draws on:
- Our 15+ years of expert consultancy in the kids' nutrition sector
- Our wealth of primary research, including interviews with hundreds of industry executives
Table of Contents
1. Eight Paths to Success in Kids Nutrition
2. The Lifecycle Model as a Guide
3 The Shrinking Market of the Future
4. Mega Trends & Key Trends in Kids Nutrition
- Mega Trend 1: Fragmentation of health beliefs
- Mega Trend 2: Naturally functional
- Mega Trend 3: Snackification at the heart of strategy
- Mega Trend 4: Sustainability
- Key Trend 1: Animal protein powers on
- Key Trend 2: Sweetness reinvented
- Key Trend 3: Plants made convenient
- Key Trend 4: Rethinking fat
- Key Trend 5: Digestive wellness diversifies
- Key Trend 6: Real foods & the UPF challenge
- Key Trend 7: Provenance & authenticity
Samples
LOADING...
