Medicated Shampoo Market - Growth, Trends, and Forecasts (2020 - 2025)

The medicated shampoo market is expected to witness a CAGR of 3.8% during the forecast period (2020-2025).

• Consumers' exposure to excessive sunlight, unhygienic environment, and other harmful chemicals in day-to-day life leads to their growing concerns about various hair-related problems caused by harmful exposure. As a result, over the past couple of years, the world has witnessed a rise in demand for various hair care products, which triggered the demand for medicated shampoos as well.
• Medicated shampoo is designed to treat various fungal infections affecting the scalp, like dandruff and psoriasis. Medicated shampoo is also used to control flaky and itchy scalp, which the consumers encounter in day-to-day life.
• Rising concerns over hair-related issues, increasing consumer inclination toward hair maintenance, and newly formulated product launches on a global level are projected to remain prominent market trends.

Key Market Trends

Increasing Expenditure on Hair Care Products

Growing awareness about hair care products through social media, magazines, and TV advertisements is encouraging consumers to purchase various hair care products, especially anti-dandruff and medical shampoo. Developed countries, like the United States and the United Kingdom, are witnessing a growth of 6-8% in expenditure on hair care products. For instance, according to the Bureau of Labor Statistics, the average annual expenditure on hair care products per consumer in the United States witnessed a growth rate of 8.02% between 2012-2017. In 2017, a consumer in the United States spent around USD 89.95 on hair care products, which also included hair loss treatment products. The development of distribution channels and the expansion of key players in rural regions are also supporting the rising expenditure on hair care products, including medicated shampoo.

Asia-Pacific Emerges as the Fastest Growing Market

Herbal and medicinal har care products are traditionally used in India, China, Japan, and Southeast Asia, and as a result, they are the prominent markets for these products in Asia. China and Japan together account for a major share of the Asian market. Concerns about beauty among Chinese and Japanese people are quite high, which supports the growth of the medicated shampoo market. Growing preference for foreign brands among working men and women in Asia drives the market. Increasing expenditure on personal care products in Asian countries is encouraging key players to launch more products addressing hair problems, such as scalp psoriasis. For instance, in 2017, Maruho Co. Ltd announced the launch of a topical scalp psoriasis treatment, Comclo® Shampoo 0.05%, for the Japanese market.

Competitive Landscape

The medicated shampoo market is competitive with a large number of multinational players competing for market share. New product innovation focusing on active ingredients is the main strategy adopted by players. Major players include Prestige Brands Inc., Sanofi SA, Johnson & Johnson Consumer Inc., Humco Holding Group Inc., and Rugby Laboratories Inc., among others. The market has key players competing for the major market share, and the intense competition prevailing in the market is likely to result in consolidation among market players. Key players are focusing on online distribution channels for the branding of their products to expand their geographical reach and increase the customer base.

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