The Asia Pacific Cloud Advertising Market is expected to witness market growth of 20.6% CAGR during the forecast period (2021-2027).
Cloud advertising refers to a wide range of services and that helps companies to advertise their products and services on cloud space. In this digital era, cloud technology plays an important role in commercial as well as individual spaces. This technology has shifted the way people and organizations communicate. By using cloud technology, individuals and organizations do not need to download any kind of software as they can digitally witness the world in a better way.
There is an increase in the popularity of cloud advertising services as companies have majorly shifted to the cloud. Several advertisers are shifting towards the cloud to reap various advantages offered by cloud services that is expected to boost their work and productivity. Furthermore, cloud advertising supports the transaction, selection, and delivery of advertising & ad-related data wherein content & cost are fixed at the time of end-user access. This is generally carried out by an auction mechanism that links bidders with advertising impressions as they appear. This also includes display, search, social, mobile, and video ad formats.
There is an increase in demand for various marketing solutions and services, which is expected to surge the growth of the regional cloud advertising market over the forecast period. Moreover, SMEs in the region require better and improved cloud-based marketing solutions, which help them to improve their marketing strategies, tracking & reporting marketing campaigns, and develop marketing content. In addition, the rising adoption of the latest technologies and developing economy of various nations like India and China is expected to support the growth of the regional cloud advertising market.
Along with that, the rising awareness of the benefits of cloud advertising solutions is one of the key aspects contributing to the growth of the regional market over the forecast period. In addition, the increasing adoption of various technologies and solutions is expected to augment the growth of the cloud advertising market in this region.
The China market dominated the Asia Pacific Small & Medium Enterprises Cloud Advertising Market by Country 2020, thereby, achieving a market value of $169.4 million by 2027. The Japan market is showcasing a CAGR of 22.1% during (2021 - 2027). Additionally, The India market is anticipated to witness a CAGR of 23.3% during (2021 - 2027).
Based on Component, the market is segmented into Platform (Without Services) and Services. Based on Application, the market is segmented into Customer Management, Campaign Management, Experience Management, Analytics & Insights and Real-Time Engagement. Based on Deployment Type, the market is segmented into Public Cloud and Private Cloud. Based on Enterprise Size, the market is segmented into Large Enterprises and Small & Medium Enterprises. Based on End User, the market is segmented into Retail & Consumer Goods, BFSI, Media & Entertainment, Education, Travel & Hospitality, Telecom, and Others. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include IBM Corporation, SAP SE, Oracle Corporation, Google LLC, Salesforce.com, Inc., Adobe, Inc., Experian PLC, Acquia, Inc., Demandbase, Inc., and Imagine Communications, Inc. (Harris Broadcast).
Scope of the Study
Market Segments Covered in the Report:
By Component
- Platform (Without Services)
- Services
By Application
- Customer Management
- Campaign Management
- Experience Management
- Analytics & Insights
- Real-Time Engagement
By Deployment Type
- Public Cloud
- Private Cloud
By Enterprise Size
- Large Enterprises
- Small & Medium Enterprises
By End User
- Retail & Consumer Goods
- BFSI
- Media & Entertainment
- Education
- Travel & Hospitality
- Telecom
- Others
By Country
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
Key Market Players
List of Companies Profiled in the Report:
- IBM Corporation
- SAP SE
- Oracle Corporation
- Google LLC
- Salesforce.com, Inc.
- Adobe, Inc.
- Experian PLC
- Acquia, Inc.
- Demandbase, Inc.
- Imagine Communications, Inc. (Harris Broadcast)
Unique Offerings from the Publisher
- Exhaustive coverage
- The highest number of market tables and figures
- Subscription-based model available
- Guaranteed best price
- Assured post sales research support with 10% customization free
Table of Contents
Companies Mentioned
- IBM Corporation
- SAP SE
- Oracle Corporation
- Google LLC
- Salesforce.com, Inc.
- Adobe, Inc.
- Experian PLC
- Acquia, Inc.
- Demandbase, Inc.
- Imagine Communications, Inc. (Harris Broadcast)
Methodology
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