The Latin America, Middle East and Africa Hair Shampoo Market is expected to witness market growth of 6.7% CAGR during the forecast period (2021-2027).
Consumer perceptions of a healthy scalp are the key to bright & lustrous hair, which is accelerating the utilization of scalp care products among customers looking to restore their hair's health while also increasing its strength and elasticity. As a result of the increased popularity of leave-in treatments and masks for hair protection and nutrition, the hair shampoo industry is the largest.
The utilization of hair care products including hair shampoo is much higher among women in their 20s and 30s, owing to a heavy emphasis on self-grooming, which is one of the current trends. In addition, customers' fast-paced lifestyles have increased the demand for innovative solutions that make hair and hygiene control simple and quick. As a result, long-term business potential for brands is being generated.
The lifestyle of people across LAMEA is continuously evolving, people are now becoming more conscious toward personal care and the importance of hair shampoos in maintaining and improving the quality and texture of their hair. The increasing spending power of people across the region is allowing them to focus on self-care. As a result, people are now purchasing more personal care products including shampoos.
The Brazil market dominated the LAMEA Hair Shampoo Market by Country 2020, and is expected to continue to be a dominant market till 2027; thereby, achieving a market value of $877.5 million by 2027. The Argentina market is poised to grow a CAGR of 7.3% during (2021 - 2027). Additionally, The UAE market is expected to witness a CAGR of 6.4% during (2021 - 2027).
Based on Distribution Channel, the market is segmented into Drug Stores or Pharmacy, Mass Merchandiser, Specialty Stores, Hypermarkets & Supermarkets, Mono-brand Stores, Departmental Stores, and Online Sales Channel. Based on End User, the market is segmented into Women, Men, and Kids. Based on Product Type, the market is segmented into Non-Medicated and Medicated. Based on Type, the market is segmented into Non-premium and Premium. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include L'Oreal Group, Estee Lauder Companies, Inc., Johnson & Johnson, The Procter and Gamble Company, Unilever PLC, Henkel AG & Company, KGaA, Kao Corporation, Marico Limited, Oriflame Cosmetics Global SA (Oriflame Holding AG) (Oriflame Investment Holding Plc) (Oriflame Holding Ltd), and Natura & Co Holding SA.
Consumer perceptions of a healthy scalp are the key to bright & lustrous hair, which is accelerating the utilization of scalp care products among customers looking to restore their hair's health while also increasing its strength and elasticity. As a result of the increased popularity of leave-in treatments and masks for hair protection and nutrition, the hair shampoo industry is the largest.
The utilization of hair care products including hair shampoo is much higher among women in their 20s and 30s, owing to a heavy emphasis on self-grooming, which is one of the current trends. In addition, customers' fast-paced lifestyles have increased the demand for innovative solutions that make hair and hygiene control simple and quick. As a result, long-term business potential for brands is being generated.
The lifestyle of people across LAMEA is continuously evolving, people are now becoming more conscious toward personal care and the importance of hair shampoos in maintaining and improving the quality and texture of their hair. The increasing spending power of people across the region is allowing them to focus on self-care. As a result, people are now purchasing more personal care products including shampoos.
The Brazil market dominated the LAMEA Hair Shampoo Market by Country 2020, and is expected to continue to be a dominant market till 2027; thereby, achieving a market value of $877.5 million by 2027. The Argentina market is poised to grow a CAGR of 7.3% during (2021 - 2027). Additionally, The UAE market is expected to witness a CAGR of 6.4% during (2021 - 2027).
Based on Distribution Channel, the market is segmented into Drug Stores or Pharmacy, Mass Merchandiser, Specialty Stores, Hypermarkets & Supermarkets, Mono-brand Stores, Departmental Stores, and Online Sales Channel. Based on End User, the market is segmented into Women, Men, and Kids. Based on Product Type, the market is segmented into Non-Medicated and Medicated. Based on Type, the market is segmented into Non-premium and Premium. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include L'Oreal Group, Estee Lauder Companies, Inc., Johnson & Johnson, The Procter and Gamble Company, Unilever PLC, Henkel AG & Company, KGaA, Kao Corporation, Marico Limited, Oriflame Cosmetics Global SA (Oriflame Holding AG) (Oriflame Investment Holding Plc) (Oriflame Holding Ltd), and Natura & Co Holding SA.
Scope of the Study
Market Segments Covered in the Report:
By Distribution Channel
- Drug Stores or Pharmacy
- Mass Merchandiser
- Specialty Stores
- Hypermarkets & Supermarkets
- Mono-brand Stores
- Departmental Stores
- Online Sales Channel
By End User
- Women
- Men
- Kids
By Product Type
- Non-medicated
- Medicated
By Type
- Non-premium
- Premium
By Country
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Key Market Players
List of Companies Profiled in the Report:
- L'Oreal Group
- Estee Lauder Companies, Inc.
- Johnson & Johnson
- The Procter and Gamble Company
- Unilever PLC
- Henkel AG & Company, KGaA
- Kao Corporation
- Marico Limited
- Oriflame Cosmetics Global SA (Oriflame Holding AG) (Oriflame Investment Holding Plc) (Oriflame Holding Ltd)
- Natura & Co Holding SA
Unique Offerings from the Publisher
- Exhaustive coverage
- The highest number of market tables and figures
- Subscription-based model available
- Guaranteed best price
- Assured post sales research support with 10% customization free
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market Overview
Chapter 3. Competition Analysis - Global
Chapter 4. LAMEA Hair Shampoo Market by Distribution Channel
Chapter 5. LAMEA Hair Shampoo Market by End User
Chapter 6. LAMEA Hair Shampoo Market by Product Type
Chapter 7. LAMEA Hair Shampoo Market by Type
Chapter 8. LAMEA Hair Shampoo Market by Country
Chapter 9. Company Profiles
Companies Mentioned
- L'Oreal Group
- Estee Lauder Companies, Inc.
- Johnson & Johnson
- The Procter and Gamble Company
- Unilever PLC
- Henkel AG & Company, KGaA
- Kao Corporation
- Marico Limited
- Oriflame Cosmetics Global SA (Oriflame Holding AG) (Oriflame Investment Holding Plc) (Oriflame Holding Ltd)
- Natura & Co Holding SA
Methodology
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