United States (US) Dietary Supplements Market Overview 2027

Dietary supplements are known as products intended to supplement nutrition in the diet. They are not medicines and are not considered to treat, diagnose, mitigate, prevent, or cure diseases. Dietary supplements are products that are intended for ingestion that, among other requirements, contain a dietary ingredient intended to supplement the diet. Dietary supplements are also referred to as food supplements. These types of supplements can be consumed as a tablet, capsule, pill, or liquid. Furthermore, growing demand for preventive health products to lead a healthy and disease-free life and a rising number of fitness centres, health clubs, and gymnasiums are expected to drive the market over the forecast period.

According to the publisher, in the report titled, USA Dietary Supplements Market Overview, 2027, the US dietary supplements market is projected to grow at a CAGR of more than 5%. The major factor driving the market in the US is the increased awareness of health and wellness. Additionally, the outbreak of novel coronaviruses further bolstered the market growth. To overcome the health problems of the populace, the country is investing heavily in the dietary supplements market. The increased incidences of chronic diseases across the US are causing a shift from pharmaceutical to nutraceutical products. Increasing consumer awareness regarding nutrition, health, and wellness coupled with increasing demand for sports nutritional supplements is expected to further drive the future market growth rapidly. Market restraints are substitution threats from functional foods and organic foods. The market's growth is further hampered by high ingredient costs and government regulations.

The outbreak of the novel coronavirus led to a major impact on the increase in the dietary supplements market. The US had the largest number of deaths worldwide because of not fulfilling the COVID-19 guidelines. The total number of deaths in the US during COVID times was around 18% because of which the US nation has to face many issues regarding its economy's growth. Because of the rise in COVID-19 cases, the United States has begun to raise awareness about health and wellness, as well as what foods to eat to protect against novel coronaviruses. The decreased health led to a rise in demand for immune supplements.

Vitamins, minerals, botanicals, amino acids, probiotics, fibres, carbohydrates, and other dietary supplements are available on the market. Amongst all of these, the vitamins and botanicals constitute over 50% of the market share in 2021. The proteins are made up of the 20 amino acids that link together in different combinations. Our body uses them to make new proteins, such as muscle and bone, and other compounds such as enzymes and hormones. It can also use them as an energy source. Therefore, demand for amino acids and proteins has increased in terms of CAGR steadily and is expected to further increase during the forecast period as well. The demands are basically driven by the demand for sports and nutrition products. The rise of plant-based proteins like soya and hemp will further contribute to the market.

Furthermore, the formulation or by form type market is filled up with tablets, capsules, powder, liquids, soft gels, and gummies. Tablets have a high market share as they are easy to use and package and have high absorption. Capsules are expected to have a CAGR of more than 6% during the forecast period as they are most probably prescribed by the doctor. The liquid type is expected to steadily rise as it can be easily blended into smoothies, energy drinks, and yoghurts and is ideally preferred by generation X.

Coming ahead to the end user type market, this market is a summation of the different end users, specifically adults, infants, children, pregnant women, and elderly people. Amongst all this, the prime end users are adults. These people consume the majority of dietary materials to maintain their bone health as well as their overall health. The pregnant ladies are following the adults for consumption of the dietary supplement to maintain their good health as well as to fill the nutritional gap and developmental abnormalities. More than 60% of pregnant women in the US consume dietary supplements. This consumption of dietary supplements can be done through the tablets and capsules that are prescribed by their medical practitioner. Therefore, the compound annual growth for these pregnant women is expected to be 5.87%. Since fish and salmon are not a part of the regular staple diet in the region, mothers tend to lack basic omega-3 content in their meals, which, in turn, also cuts the omega-3 nutrition of infants in the case of pregnant women. Infants and children are expected to be other rapidly growing end-user types.

Moreover, the application type market is summoned up with energy and weight management, bone and joint management, immunity and digestive health, general health, cardiac health, and anti-cancer and diabetes. The demand for dietary supplements containing proteins and vitamins is widely influenced by sports enthusiasts as they restore energy, improve muscular endurance, and minimise body wear and tear. Nearly 6 in 10 adults used a sports nutrition product last year, and the combined consumer sales of nutrition bars, sports nutrition supplements, and energy drinks are expected to fuel energy nutrition demand. The growth of general health applications is driven by applications such as pain management, normal fever, and so on.

Considered in this report

• Geography: USA
• Historic Year: 2016
• Base year: 2021
• Estimated year: 2022
• Forecast year: 2027

Aspects covered in this report

• USA dietary supplements
• By application type market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Based on by type of dietary supplement in the report:

• Vitamins
• Minerals
• Botanicals
• Amino acids
• Probiotics
• Other types

Based on by form type in the report:

• Tablets
• Capsules
• Powder
• Liquids
• Other formulations

Based on by end user type market in the report:

• Adults
• Infants and children
• Pregnant women
• Other end users

Based on by application type market in the report:

• Energy and weight management
• Bone and joint health
• Immunity and digestive health
• General health
• Cardiac health
• Other applications

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to medical industry, protein supplement manufacturers, suppliers, associations & organizations related to dietary supplements market, trends and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.