Italy Dietary Supplements Market Overview 2027

Italy is the most important market, leading the European region in the dietary supplements market. Dietary supplements are the supplements that help the body to maintain general health. Normally, to the extent a product is intended to treat, diagnose, cure, or prevent diseases, it is a drug, even if it is labelled as a dietary supplement. Supplements are consumed and come in many forms, including tablets, capsules, soft gels, gel caps, powders, bars, gummies, and liquids. Many supplements contain ingredients that can have strong effects on the body. Additionally, some supplements can be linked with medications, interfere with lab tests, or have dangerous effects during surgery. The healthcare executive can help better decide what supplements, if any, are right for the end user.

According to the report titled, Italy Dietary Supplement Market Overview, 2027, it provides information about the different market sizes, market shares, market attractiveness, etc. The Italian dietary supplement market is expecting growth of more than 8% from 2022 to 2027. The dietary supplements market is majorly driven by the increased awareness of health care. The nation also has an increasing population, which may also lead to the increased consumption of dietary supplements. However, the COVID-19 pandemic also had a positive effect on the dietary supplement market in Italy. The Italian nation is one of the prominent players in herbal care products. Over half of Italians use dietary supplements for reasons that fall under the categories of tonality, reinforcement, and energy. Three-quarters of Italians cite advice from a medical professional or a pharmacist/pharmacy. Only one in ten Italians cites advertisements as the reason for the purchase and consumption of food supplements.

The Italian dietary supplement market is dominated by vitamin supplements. Pregnancy vitamins such as vitamin D are in increased demand among pregnant women for healthy babies. Vitamin C is in high demand in Italian pharmacies to boost immune systems. Vitamin C helps to destroy free radicals and supports the body’s natural immune response. However, with the increase in demand for herbal-related products, which are subtypes of botanicals, the demand for botanicals increases. The botanicals are the supplements that are based on natural substances.

The market for the formulation type is expected to be dominated by tablets, with a CAGR of more than 8%. The tablets are the chewable substances that are prescribed by the doctors. Consumers are attracted to the tablets because of their affordability, packaging and labelling, as well as the dosage numbers written on them. Following tablets, capsules have a growing market share as there are some of the capsules that act faster than tablets. The liquid capsules are the capsules that have a faster effect on the body than the tablets. Capsules are the fastest growing segment during the forecast period.

Moreover, by end user type, adults are the prime users of dietary supplements. The adult end-user segment is expecting a CAGR growth of more than 8%. And in adults, majorly, the adult women's segment is the major consumer of the dietary supplement. Adult working women in Italy consumed approximately 60% of dietary supplements, while men consumed approximately 40%.

The energy and weight management applications are driving the application type market. The energy and weight management applications have a future market CAGR of more than 9%. Every one in ten people is obese. Also, dietary supplements for weight management are expected to increase more than the historic CAGR of 7%. The overweight numbers are expected to increase in Italy by around 5%. The general health of the citizens is regarded as the most important concern. The increasing population among the citizens can be stated as the major driver for the increase in the consumption of dietary supplements.

The major boost for the dietary supplement market in Italy was the outbreak of the novel coronavirus. Italy has embraced restrictive measures to avoid the spread of the virus, causing different psychological reactions (e.g., stress, anxiety) that lead people to change their lifestyles and, in particular, their consumer orientation toward food. Moreover, the impact of COVID-19 also bolstered the growth of the dietary supplements market with the increase in demand for several vitamins. Pharmacies in the Italian region have seen an increase in demand for vitamins that help people boost their immune systems.

Considered in this report

• Geography: Italy
• Historic Year: 2016
• Base year: 2021
• Estimated year: 2022
• Forecast year: 2027

Aspects covered in this report

• Italy dietary supplements
• By application type market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Based on by type of dietary supplement in the report:

• Vitamins
• Minerals
• Botanicals
• Amino acids
• Probiotics
• Other types

Based on by form type in the report:

• Tablets
• Capsules
• Powder
• Liquids
• Other formulations

Based on by end user type market in the report:

• Adults
• Infants and children
• Pregnant women
• Other end users

Based on by application type market in the report:

• Energy and weight management
• Bone and joint health
• Immunity and digestive health
• General health
• Cardiac health
• Other applications

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to medical industry, protein supplement manufacturers, suppliers, associations & organizations related to dietary supplements market, trends and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.