The UK Health & Beauty report offers a comprehensive insight into the Health & Beauty market in the UK, analysing the sector, the major players, the main trends, and consumer attitudes, as well as providing market forecasts out to 2027.
The UK health & beauty market experienced robust growth in 2022. This was driven by the post-pandemic bounce back and a return to summer holidays, alongside high inflation in the market. Indeed, the cost-of-living crisis drove significant growth in this sector in 2022, with annual inflation of almost 8% in the health & beauty market, while volumes declined. The essential nature of many of the health & beauty categories forced consumers to endure higher prices for day-to-day necessities, such as deodorants, toilet paper and babycare products - with consumers only having the option to trade down or switch away to a cheaper retailer, rather than stop purchasing these items altogether. Comparatively, consumption of non-essential subcategories, such as cosmetics and fragrances, were reined in. Consumer confidence and personal finances are likely to improve as inflation rates fall back.
The UK health & beauty market experienced robust growth in 2022. This was driven by the post-pandemic bounce back and a return to summer holidays, alongside high inflation in the market. Indeed, the cost-of-living crisis drove significant growth in this sector in 2022, with annual inflation of almost 8% in the health & beauty market, while volumes declined. The essential nature of many of the health & beauty categories forced consumers to endure higher prices for day-to-day necessities, such as deodorants, toilet paper and babycare products - with consumers only having the option to trade down or switch away to a cheaper retailer, rather than stop purchasing these items altogether. Comparatively, consumption of non-essential subcategories, such as cosmetics and fragrances, were reined in. Consumer confidence and personal finances are likely to improve as inflation rates fall back.
Scope
- The UK health & beauty market is forecast to maintain momentum as inflation drives growth
- Boots extends its lead over rivals as it outperforms the market
- Value for money and quality are the most important purchase drivers, with sustainability also an important consideration for young consumers
Reasons to Buy
- Using our five year forecasts to 2027, learn which areas of the Health & Beauty market will be the fastest performing to enable focus and investment in these winning product areas.
- Understand how drivers of Health & Beauty purchases, such as range, price and quality, vary in importance among different demographics to maximise sales potential.
- Use our in-depth analysis and forecasts to understand current trends in health & beauty subcategories, such as over-the-counter medicine.
Table of Contents
- Executive summary
- Growth in the health & beauty market to be driven by inflation, as volumes take a hit
- Beauty driving growth in the market as non-essential subcategories are forecast to bounce back by 2027
- Boots continues to dominate the market as its own brand offer and loyalty scheme retains consumer demand during the cost-of-living crisis
- KEY TRENDS
- Market drivers
- Market inhibitors
- Key Trends: Product sustainability is the leading trend supporting health & beauty purchases
- Key Trends: Personalised products and services are vital to retailer appeal
- Key Trends: Consumers rely on beauty trends and reviews seen on social media
- Key Trends: Enhancing online platforms remains vital for health & beauty retailers
- Strategies for success
- MARKET SIZE AND FORECASTS
- Five year growth 2017-2027
- Market size, 2017-2027
- Market growth drivers, 2019-2026
- CATEGORY PERFORMANCE AND FORECASTS
- Key category trends
- Health & Beauty categories
- Market by category %, 2017-2027
- Category segment value and forecast, 2021 & 2026
- CHANNEL PERFORMANCE AND FORECASTS
- Online market, 2017-2027
- Channel growth, 2017-2027
- Market by channel, 2021 and 2026
- Channel value and forecast, 2021 and 2026
- REVENUE AND MARKET SHARES OF TOP 10 PLAYERS
- Top 10 retailers, 2022
- Market shares of the top 10 retailers
- Top 20 most visited and purchased from retailers for Health & Beauty, 2023
- Health & Beauty competitor overlap, 2023
- COMPETITIVE LANDSCAPE: PROFILES OF LEADING PLAYERS
- Boots
- Superdrug
- Savers
- Lloyds Pharmacy
- COMPETITIVE LANDSCAPE: RETAILERS TO WATCH
- Retailers to watch: Sephora
- Retailers to watch: Oh My Cream
- Retailers to watch: Huel
- CONSUMERS
- Key consumer trends
- Health & Beauty penetration and profile
- Health & Beauty category penetration
- Health & Beauty channel usage
- Fulfilment methods
- Health & Beauty purchase frequency
- Health & Beauty consumer drivers
- Health & Beauty loyalty schemes
- METHODOLOGY, DEFINITIONS AND CONTACTS
- UK Health & Beauty Market by Sub Category 2022 & 2027
- UK Health & Beauty Channel Value & Forecast, 2022 & 2027
- Top 10 UK Health & Beauty Retailers, 2022
- UK Health & Beauty Competitor Overlap, 2022
- UK Health & Beauty Category Penetration by Demographic, 2023
- UK Health & Beauty Channel Usage by Demographic, 2023
- UK Health & Beauty Fulfilment Methods, 2023
- UK Health & Beauty Purchase Locations, 2023
- UK Health & Beauty Consumer Drivers, 2023
- UK Health & Beauty Market GBP m, 2017, 2022, 2027 & CAGR %
- UK Health & Beauty Market Value GBP bn, 2017-2027
- UK Health & Beauty Market Annual Growth %, 2017-2027
- UK Health & Beauty Market Growth Driver, Inflation & Volume, 2020-2027
- UK Health & Beauty Categories by Value GBP bn, 2022 & 2027
- UK Health & Beauty Categories by Value Growth %, CAGR, 2022-2027
- UK Health & Beauty Market by Category %, 2017-2027
- UK Health & Beauty Online Market Size GBP bn and Online Penetration %, 2017-2027
- UK Health & Beauty Channel Growth, 2017-2027
- UK Health & Beauty Market by Channel, 2022 and 2027
- Market Shares of Top 10 UK Health & Beauty Retailers, 2021-2023e
- Top 20 Most Visited Retailers for Health & Beauty %, 2023
- Top 20 Most Purchased from Retailers for Health & Beauty %, 2023
- Boots' UK Health & Beauty sales GBP m, 2017-2022, and annual growth %
- Boots' UK Health & Beauty market share % 2017-2023e
- Boots' UK Health & Beauty Penetration %, 2023
- Superdrug's UK Health & Beauty sales GBP m, 2017-2022, and annual growth %
- Superdrug's UK Health & Beauty market share % 2017-2023e
- Superdrug's UK Health & Beauty Penetration %, 2023
- Savers' UK Health & Beauty sales GBP m, 2017-2022, and annual growth %
- Savers' UK Health & Beauty market share % 2017-2023e
- Savers' UK Health & Beauty Penetration %, 2023
- Lloyds Pharmacy's UK Health & Beauty sales GBP m, 2017-2022, and annual growth %
- Lloyds Pharmacy's UK Health & Beauty market share % 2017-2023e
- Lloyds Pharmacy's UK Health & Beauty Penetration %, 2023
- UK Health & Beauty Penetration %, 2023
- UK Health & Beauty Profile %, 2023
- UK Health & Beauty Category Penetration %, 2023
- UK Health & Beauty Channel Usage %, 2023
- UK Health & Beauty Fulfilment Methods %, 2023
- UK Health & Beauty Purchase Locations, 2023
- UK Health & Beauty Purchase Frequency, 2023
- UK Health & Beauty Consumer Drivers %, 2023
- UK Health & Beauty Loyalty Scheme Subscribers %, 2023
- UK Loyalty Schemes Subscribed to by Consumers %, 2023
- UK Health & Beauty Loyalty Scheme Rewards %, 2023
- Agreement and Disagreement with Statements about Health & Beauty Loyalty Schemes %, 2023
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Aldi
- Amazon
- ASDA
- B&M
- Beauty Bay
- Benefit
- Boots
- Charlotte Tilbury
- Clinique
- Cult Beauty
- Estee Lauder
- Feelunique
- Fenty
- Harrods
- Holland & Barrett
- Home Bargains
- Huel
- Liberty
- John Lewis & Partners
- Lidl
- Lloyds Pharmacy
- Lookfantastic
- Lush
- Marks & Spencer
- Morrisons
- Oh My Cream
- Poundland
- Primark
- Sainsbury's
- Savers
- Sephora
- Specsavers
- Superdrug
- Tesco
- The Body Shop
- TK Maxx
- Well Pharmacy
- Wilko
