Opportunities and Challenges in Solid Shampoo Bars - Trend Overview, Consumer Insight and Strategies

Sustainability is a key innovation theme for many brands. Plastic packaging is an area that receives strong criticism, and some brands view solid shampoo bars as a solution to reduce packaging waste.

Shampoo bars are not a new concept. For example, British cosmetic retailer Lush has been selling its shampoo bars for many years. However, due to the rise of climate change activism and environmental protection concerns, shampoo bars have become a relatively hot topic, and cosmetic giants such as L'Oréal, Unilever, and Proctor & Gamble have developed shampoo bar options under their core haircare brands.

Scope

• Potentially, solid shampoo bars can change the landscape of the shampoo market and supply chain, yet there are many challenges in appealing to the mass market.
• The solid shampoo bar concept is in line with consumer sentiment regarding environmental protection.
• The shampoo market is seeing a series of global personal care players launching shampoo bars under their core brands.

Reasons to Buy

• Understand the relevant consumer trends and attitudes that drive and support innovation development so you can tap into what is really impacting the industry.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.