Luxury Bath and Body Products Market Report 2025

The luxury bath and body products market size has grown rapidly in recent years. It will grow from $18.16 billion in 2024 to $20.02 billion in 2025 at a compound annual growth rate (CAGR) of 10.2%. The growth in the historic period can be attributed to beauty and personal care industry growth, premium ingredients, influence of spa culture, product innovation, gifting culture, retail environment.

The luxury bath and body products market size is expected to see rapid growth in the next few years. It will grow to $31.2 billion in 2029 at a compound annual growth rate (CAGR) of 11.7%. The growth in the forecast period can be attributed to focus on natural and organic ingredients, globalization and access to brands, rise of beauty subscription boxes, e-commerce boom, niche and specialty brands. Major trends in the forecast period include digital engagement, spa and resort collaborations, innovative packaging design, sustainable and eco-friendly products, digital influencer marketing.

The growing demand for luxury products, including lotions, shower gels, and body wash, is driving the expansion of the luxury bath and body products market. Luxury products are characterized by their ability to lather well, exude pleasant fragrances, and have visually appealing packaging. This market growth is being fueled by increasing self-care trends and a heightened interest in premium items. For instance, a report from ZipDo, a media company based in Germany, indicates that the luxury fashion sector is expected to reach a market volume of $429.76 billion by 2025. Additionally, in 2022, online sales of personal luxury goods were projected to account for 30% of the global market. In the luxury automotive sector, a press release from BMW (Bayerische Motoren Werke AG) reported an 8.4% increase in sales of premium luxury cars, with total sales reaching 2,213,795 units, reflecting a 9.1% rise compared to 2021. Therefore, the growing demand for luxury products is anticipated to significantly boost the demand for luxury bath and body products throughout the forecast period.

The rapid expansion of the e-commerce industry is anticipated to drive the growth of the luxury bath and body products market in the coming years. E-commerce, or electronic commerce, encompasses the buying and selling of goods, services, or information conducted via the internet or other electronic networks. The growth of this industry enhances the accessibility and global reach of luxury bath and body products, thereby broadening their market presence and consumer base through increased online visibility and the convenience of purchasing. For example, a report from the Census Bureau, a U.S.-based government agency, revealed that in the first quarter of 2024, e-commerce sales rose by 8.5% compared to the same period in 2023, accounting for 15.6% of total retail sales, which experienced a 2.8% year-over-year increase. Thus, the ongoing expansion of the e-commerce sector is significantly propelling the growth of the luxury bath and body products market.

Key players in the luxury bath and body products market are forming strategic partnerships to broaden their product ranges, increase brand visibility, and access new customer segments. Luxury foaming body wash is an upscale personal care item designed to cleanse and hydrate the skin while delivering a rich, foamy lather. For example, in September 2022, Bryan & Candy Pvt Ltd, a company based in India, teamed up with Indian celebrity Mouni Roy to launch a line of luxury foaming body wash, bath and shower gels, pH 5.5 bathing bars, and fragrance candles. These products feature advanced ingredients such as Pentavitin, known for its deep moisturizing properties, and Provitamin B5, which enhances skin hydration and softness. Moreover, the pH 5.5 formula is designed to maintain the skin's natural balance, promoting a healthy and radiant glow. This collaboration aims to attract a wider audience across Indian cities and towns, appealing to consumers who prioritize luxury and self-care.

Key companies in the luxury bath and body products market are forming strategic partnerships to innovate their product lines, boost customer engagement, and strengthen their market presence. One such collaboration aims to create a luxury bath and body product line inspired by botanical art, blending the Royal Horticultural Society's (RHS) rich horticultural heritage with The Somerset Toiletry Co's expertise in premium body care products. For instance, in September 2024, RHS, a UK-based organization, partnered with The Somerset Toiletry Co, also based in the UK, to launch this luxury product line. The collection will feature designs and fragrances inspired by the natural world, specifically drawing from the RHS Lindley Collections, which showcase historical botanical artwork. This luxury range will include a variety of high-end items, and The Somerset Toiletry Company is dedicated to ethical sourcing and sustainability. Their commitment encompasses using cruelty-free ingredients, minimizing packaging waste, and choosing recyclable materials, aligning with the values of the RHS.

In September 2022, Amorepacific Corporation, a company based in South Korea, acquired Tata Harper LLC for an undisclosed sum. This acquisition is intended to enhance Amorepacific's portfolio by integrating Tata Harper's expertise in luxury bath and body products. Tata Harper LLC is a U.S.-based company known for its high-end bath and body offerings.

Major companies operating in the luxury bath and body products market include The Estée Lauder Companies Inc., Chanel Limited, Kao Corporation, Burberry Group plc, Hugo Boss AG, Lancaster Group S.A., Marc Jacobs International LLC, Calvin Klein Inc., Chloé SAS, Escada AG, Roberto Cavalli SpA, Philosophy (skincare brand), Tata Harper Beauty LLC, Aromatherapy Associates Ltd., Augustinus Bader Ltd, Chantecaille (UK) Ltd., Diptyque Parfums, Jil Sander GmbH, Joop! Parfumerie GmbH, Lacoste S.A., Miu Miu SpA, SKKN by Kim Kardashian, This Works Products Limited, Bathing Culture Inc., Onsen Secret Inc.

North America was the largest region in the luxury bath and body products market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the luxury bath and body products market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the luxury bath and body products market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Luxury bath and body products are high-quality items designed for bathing and body care, providing a luxurious and relaxing experience due to the use of premium ingredients. These products are generally expensive.

Luxury bath and body products include body oils, body lotions and creams, body washes, and other items. Body oil is a lightweight, nourishing, and protective moisturizer that penetrates the skin's upper layers to enhance its quality and even out skin tone. These products are distributed through both online and offline channels.

The luxury bath and body products market research report is one of a series of new reports that provides Luxury bath and body products market statistics, including luxury bath and body products industry global market size, regional shares, competitors with a luxury bath and body products market share, detailed luxury bath and body products market segments, market trends and opportunities, and any further data you may need to thrive in the luxury bath and body products industry. This luxury bath and body products market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The luxury bath and body products market consist of sales of bath salt, body butter, shampoo bar, and essential oils. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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