Mobile Engagement Global Market Report 2024

Mobile engagement involves interacting with individuals through messaging apps on mobile devices, both within and outside of apps. It serves various purposes, including supporting business goals, delivering brand experiences, facilitating communication, and building valuable long-term relationships with customers.

The main types of solutions in the mobile engagement market include SMS and MMS, push notifications, in-app messaging, emails, app/web content, and other engagement methods. SMS and MMS are utilized for sending text and links, with SMS supporting text and links, while MMS supports richer media such as images, GIFs, and videos. The market caters to different organization sizes, including large enterprises and small and medium-sized organizations. Deployments may be on-premises or on the cloud, and mobile engagement solutions find applications in various sectors, including banking, financial services and insurance (BFSI), consumer electronics and accessories, apparel, footwear and accessories (AFA), furniture and home furnishings, hospitality and travel, retail and e-commerce, and other diverse industries.

The mobile engagement market research report is one of a series of new reports that provides mobile engagement market statistics, including mobile engagement industry global market size, regional shares, competitors with a mobile engagement market share, detailed mobile engagement market segments, market trends and opportunities, and any further data you may need to thrive in the mobile engagement industry. This anomaly detection market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The mobile engagement market size has grown exponentially in recent years. It will grow from $28.18 billion in 2023 to $40.38 billion in 2024 at a compound annual growth rate (CAGR) of 43.3%. The growth observed in the historical period can be attributed to factors such as the proliferation of mobile devices, the increase in mobile app usage, the rise of in-app advertising, the growing importance of user retention, and an overall increase in the population.

The mobile engagement market size is expected to see exponential growth in the next few years. It will grow to $176.28 billion in 2028 at a compound annual growth rate (CAGR) of 44.5%. The anticipated growth in the forecast period can be attributed to factors such as the adoption of personalized and contextual messaging, increasing urbanization, an emphasis on interactive and gamified mobile experiences, the growth in location-based mobile engagement, and increased use of push notifications for customer engagement. Major trends expected in the forecast period include the integration of chatbots and virtual assistants in mobile apps, a focus on privacy-centric mobile engagement strategies, the expansion of mobile wallets and in-app purchases, the rise of progressive web apps (PWAs) for seamless engagement, and the development of cross-platform and cross-channel mobile engagement solutions.

The growth of the mobile engagement market is anticipated to be driven by the increasing utilization of applications on mobile devices. Mobile applications, or apps, specifically designed for smartphones and tablets, simplify interactions by utilizing features such as push notifications and guidance. Successful apps strategically engage users to define the customer journey. According to Techjury, in the US in 2020, 89% of smartphone users spent their time on just 18 apps, with Millennials using an average of 67 apps. Additionally, 55% of Millennial-owned businesses have their own mobile app. The Times of India reported that in the first quarter of 2021, Android users had 3.48 million apps available, while Apple App Store offered 2.22 million apps. Hence, the increasing use of mobile applications is a driving force behind the growth of the mobile engagement market.

The growth of the mobile engagement market is also expected to be propelled by the increasing availability of mobile devices. These portable electronic devices, designed for wireless communication and on-the-go usage, facilitate access to case management systems and data from virtually anywhere. Businesses can enhance their engagement strategy by leveraging consumer data and preferences collected from mobile devices, allowing for customized interactions that increase relevance and user engagement. As of 2022, global smartphone users are estimated to be 6.6 billion, with an annual increase of 4.9% from 2021. In the United States, there are expected to be 294.15 million smartphone users in January 2022, constituting nearly 85% of American adults. Therefore, the increasing availability of mobile devices is poised to drive demand for the mobile engagement market.

A key trend gaining popularity in the mobile engagement market is product innovation. Major players in the sector are channeling their efforts toward introducing new products to strengthen their market positions. For example, Meridian Integration, a US-based utility solutions provider, launched the El Paso Electric (EPE) mobile application in October 2021. This app, powered by Meridian's IDEA solution, enhances customer experience by providing easier access to accounts and additional features for digital interaction. Major companies in the mobile engagement market are also focusing on integrating chatbots and virtual assistants to enhance capacity and services. OpenAI, a US-based artificial intelligence company, introduced the Android version of the ChatGPT app in May 2023, following its availability on iOS for iPhone and iPad users. This integration aims to improve user experience and service efficiency.

In April 2022, X (formerly Twitter, Inc. ), a US-based social media and messaging software company, acquired OpenBack, an Ireland-based mobile engagement platform, for an undisclosed amount. Twitter aims to expand its user base, and the OpenBack team will contribute to enhancing Twitter's alerts within the Bluebird product team. OpenBack focuses on making push notifications more relevant for users, and it was founded in 2015.

Major companies operating in the in the mobile engagement market report are Oracle Systems Corporation, International Business Machines Corp, Urban Airship Inc., Adobe Systems India Private Limited, Braze Inc., Salesforce Inc., Indie Vibes Finserv Private Limited, Swrve Inc., Marketo Inc., Selligent SA, Tapjoy Inc., Airship, Followanalytics Inc., Leanplum Inc., Smartfocus Pvt Ltd., Webtrekk GmbH, Joingo LLC., Truepush Private Limited, CleverTap, Emarsys, Iterable Inc., Optimove Inc., MoEngage, Pushwoosh Inc., Viber Media S. à r. l., Simplify360 Inc., SparkPost Inc., Tellofy Inc., TrueDialog Inc., Upland Localytics, Xtremepush

Asia-Pacific was the largest region in the mobile engagement market in 2023. North America was the second largest region of the information technology market. The regions covered in the mobile engagement market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the mobile engagement market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain.

The mobile engagement market consists of revenues earned by entities by providing mobile engagement services such as billing, shipping, giving special offers, promoting upcoming events, confirming appointments, information about data on location, weather, account balance, and frequency. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified)).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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