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Demand Side Platform, By End User: Global Opportunity Analysis and Industry Forecast, 2023-2032

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    Report

  • 311 Pages
  • November 2023
  • Region: Global
  • Allied Market Research
  • ID: 5927275
Description Jump to:
A demand-side platform, often abbreviated to DSP, is a programmatic advertising platform that allows advertisers and media buying agencies to bid automatically on display, video, mobile, and search ad inventory from a wide range of publishers. A demand-side platform automates the decision-making process on the amount to bid for an ad in real-time. DSPs make the ad-buying process significantly faster, cheaper, and more efficient. The key feature of demand-side platforms is buying inventory on publishers to reach specific audience segments based on the DSP targeting capabilities, across a range of publisher sites. Demand-side platforms are an evolution of ad networks, which have been incorporating capabilities such as real-time bidding into their offering as well. Furthermore, emerging advanced ad-tech solutions such as AI/ML solve a variety of human errors and quality issues. Hence, many organizations such as healthcare, IT, retail, and other sectors have adopted DSP due to its benefits. This factor creates lucrative growth opportunities in the market.

Moreover, DSPs often partner with third-party data providers, giving better tracking and reporting capabilities than a single network usually provides and in the planning process, the targeting options are more personalized. DSPs allow media buyers to purchase display, audio, and video ads, analyze, and manage them on various networks by using a single platform. The platforms provide ad buyers with information about ad purchases from a publisher. The expanding gaming industry and growing social media apps such as Facebook, WhatsApp and others create numerous opportunities for market growth in the upcoming years.

The demand side platform (DSP) system market is segmented on the basis of type, application, and region. On the basis of type, it is bifurcated into real time bidding (RTB) and programmatic premium buying (PPB). On the basis of application, it is fragmented into retail, automotive, financial, healthcare, telecom, and others. On the basis of region, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

The global demand side platform (DSP) system industry is dominated by key players such as Amazon, The Trade Desk, Adobe, Meta, Mediamath, Microsoft Corporation, Pubmatic, Inc., Magnite, Inc., Simpli.Fi, Google Llc. These players have adopted various strategies to increase their market penetration and strengthen their position in the demand side platform (DSP) system market.

Key Benefits For Stakeholders

  • This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the demand side platform (dsp) system market analysis from 2022 to 2032 to identify the prevailing demand side platform (dsp) system market opportunities.
  • The market research is offered along with information related to key drivers, restraints, and opportunities.
  • Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
  • In-depth analysis of the demand side platform (dsp) system market segmentation assists to determine the prevailing market opportunities.
  • Major countries in each region are mapped according to their revenue contribution to the global market.
  • Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
  • The report includes the analysis of the regional as well as global demand side platform (dsp) system market trends, key players, market segments, application areas, and market growth strategies.

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  • Key player details (including location, contact details, supplier/vendor network etc. in excel format)
  • Market share analysis of players at global/region/country level

Key Market Segments

By Type

  • Real Time Bidding (RTB)
  • Programmatic Premium Buying (PPB)

By End User

  • Retail
  • Automotive
  • Financial
  • Healthcare
  • Telecom
  • Others

By Region

  • North America
  • U.S.
  • Canada
  • Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Rest of Europe
  • Asia-Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Rest of Asia-Pacific
  • LAMEA
  • Latin America
  • Middle East
  • Africa
Key Market Players
  • Amazon
  • Adobe
  • PubMatic, Inc.
  • Simpli.fi
  • Meta
  • MediaMath
  • Google LLC
  • Microsoft Corporation
  • The Trade Desk
  • Magnite, Inc.

 

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Table of Contents

CHAPTER 1: INTRODUCTION
1.1. Report description
1.2. Key market segments
1.3. Key benefits to the stakeholders
1.4. Research methodology
1.4.1. Primary research
1.4.2. Secondary research
1.4.3. Analyst tools and models
CHAPTER 2: EXECUTIVE SUMMARY
2.1. CXO Perspective
CHAPTER 3: MARKET OVERVIEW
3.1. Market definition and scope
3.2. Key findings
3.2.1. Top impacting factors
3.2.2. Top investment pockets
3.3. Porter’s five forces analysis
3.3.1. Low bargaining power of suppliers
3.3.2. Low threat of new entrants
3.3.3. Low threat of substitutes
3.3.4. Low intensity of rivalry
3.3.5. Low bargaining power of buyers
3.4. Market dynamics
3.4.1. Drivers
3.4.1.1. Extensive adoption of smartphones and emergence of high-speed internet
3.4.1.2. Surge in adoption of AI Converging in Adtech
3.4.1.3. Rise in use of artificial intelligence
3.4.2. Restraints
3.4.2.1. Rising adoption of ad-blockers to avoid online advertising
3.4.3. Opportunities
3.4.3.1. Emergence of advertising automation
3.4.3.2. Growing interest of business owners for online advertising to increase brand awareness
CHAPTER 4: DEMAND SIDE PLATFORM (DSP) SYSTEM MARKET, BY TYPE
4.1. Overview
4.1.1. Market size and forecast
4.2. Real Time Bidding (RTB)
4.2.1. Key market trends, growth factors and opportunities
4.2.2. Market size and forecast, by region
4.2.3. Market share analysis by country
4.3. Programmatic Premium Buying (PPB)
4.3.1. Key market trends, growth factors and opportunities
4.3.2. Market size and forecast, by region
4.3.3. Market share analysis by country
CHAPTER 5: DEMAND SIDE PLATFORM (DSP) SYSTEM MARKET, BY END USER
5.1. Overview
5.1.1. Market size and forecast
5.2. Retail
5.2.1. Key market trends, growth factors and opportunities
5.2.2. Market size and forecast, by region
5.2.3. Market share analysis by country
5.3. Automotive
5.3.1. Key market trends, growth factors and opportunities
5.3.2. Market size and forecast, by region
5.3.3. Market share analysis by country
5.4. Financial
5.4.1. Key market trends, growth factors and opportunities
5.4.2. Market size and forecast, by region
5.4.3. Market share analysis by country
5.5. Healthcare
5.5.1. Key market trends, growth factors and opportunities
5.5.2. Market size and forecast, by region
5.5.3. Market share analysis by country
5.6. Telecom
5.6.1. Key market trends, growth factors and opportunities
5.6.2. Market size and forecast, by region
5.6.3. Market share analysis by country
5.7. Others
5.7.1. Key market trends, growth factors and opportunities
5.7.2. Market size and forecast, by region
5.7.3. Market share analysis by country
CHAPTER 6: DEMAND SIDE PLATFORM (DSP) SYSTEM MARKET, BY REGION
6.1. Overview
6.1.1. Market size and forecast By Region
6.2. North America
6.2.1. Key market trends, growth factors and opportunities
6.2.2. Market size and forecast, by Type
6.2.3. Market size and forecast, by End User
6.2.4. Market size and forecast, by country
6.2.4.1. U.S.
6.2.4.1.1. Market size and forecast, by Type
6.2.4.1.2. Market size and forecast, by End User
6.2.4.2. Canada
6.2.4.2.1. Market size and forecast, by Type
6.2.4.2.2. Market size and forecast, by End User
6.3. Europe
6.3.1. Key market trends, growth factors and opportunities
6.3.2. Market size and forecast, by Type
6.3.3. Market size and forecast, by End User
6.3.4. Market size and forecast, by country
6.3.4.1. UK
6.3.4.1.1. Market size and forecast, by Type
6.3.4.1.2. Market size and forecast, by End User
6.3.4.2. Germany
6.3.4.2.1. Market size and forecast, by Type
6.3.4.2.2. Market size and forecast, by End User
6.3.4.3. France
6.3.4.3.1. Market size and forecast, by Type
6.3.4.3.2. Market size and forecast, by End User
6.3.4.4. Italy
6.3.4.4.1. Market size and forecast, by Type
6.3.4.4.2. Market size and forecast, by End User
6.3.4.5. Spain
6.3.4.5.1. Market size and forecast, by Type
6.3.4.5.2. Market size and forecast, by End User
6.3.4.6. Rest of Europe
6.3.4.6.1. Market size and forecast, by Type
6.3.4.6.2. Market size and forecast, by End User
6.4. Asia-Pacific
6.4.1. Key market trends, growth factors and opportunities
6.4.2. Market size and forecast, by Type
6.4.3. Market size and forecast, by End User
6.4.4. Market size and forecast, by country
6.4.4.1. China
6.4.4.1.1. Market size and forecast, by Type
6.4.4.1.2. Market size and forecast, by End User
6.4.4.2. Japan
6.4.4.2.1. Market size and forecast, by Type
6.4.4.2.2. Market size and forecast, by End User
6.4.4.3. India
6.4.4.3.1. Market size and forecast, by Type
6.4.4.3.2. Market size and forecast, by End User
6.4.4.4. Australia
6.4.4.4.1. Market size and forecast, by Type
6.4.4.4.2. Market size and forecast, by End User
6.4.4.5. South Korea
6.4.4.5.1. Market size and forecast, by Type
6.4.4.5.2. Market size and forecast, by End User
6.4.4.6. Rest of Asia-Pacific
6.4.4.6.1. Market size and forecast, by Type
6.4.4.6.2. Market size and forecast, by End User
6.5. LAMEA
6.5.1. Key market trends, growth factors and opportunities
6.5.2. Market size and forecast, by Type
6.5.3. Market size and forecast, by End User
6.5.4. Market size and forecast, by country
6.5.4.1. Latin America
6.5.4.1.1. Market size and forecast, by Type
6.5.4.1.2. Market size and forecast, by End User
6.5.4.2. Middle East
6.5.4.2.1. Market size and forecast, by Type
6.5.4.2.2. Market size and forecast, by End User
6.5.4.3. Africa
6.5.4.3.1. Market size and forecast, by Type
6.5.4.3.2. Market size and forecast, by End User
CHAPTER 7: COMPETITIVE LANDSCAPE
7.1. Introduction
7.2. Top winning strategies
7.3. Product mapping of top 10 player
7.4. Competitive dashboard
7.5. Competitive heatmap
7.6. Top player positioning, 2022
CHAPTER 8: COMPANY PROFILES
8.1. Amazon
8.1.1. Company overview
8.1.2. Key executives
8.1.3. Company snapshot
8.1.4. Operating business segments
8.1.5. Product portfolio
8.1.6. Business performance
8.2. The Trade Desk
8.2.1. Company overview
8.2.2. Key executives
8.2.3. Company snapshot
8.2.4. Operating business segments
8.2.5. Product portfolio
8.2.6. Business performance
8.2.7. Key strategic moves and developments
8.3. Adobe
8.3.1. Company overview
8.3.2. Key executives
8.3.3. Company snapshot
8.3.4. Operating business segments
8.3.5. Product portfolio
8.3.6. Business performance
8.3.7. Key strategic moves and developments
8.4. Meta
8.4.1. Company overview
8.4.2. Key executives
8.4.3. Company snapshot
8.4.4. Operating business segments
8.4.5. Product portfolio
8.4.6. Business performance
8.4.7. Key strategic moves and developments
8.5. MediaMath
8.5.1. Company overview
8.5.2. Key executives
8.5.3. Company snapshot
8.5.4. Operating business segments
8.5.5. Product portfolio
8.6. Microsoft Corporation
8.6.1. Company overview
8.6.2. Key executives
8.6.3. Company snapshot
8.6.4. Operating business segments
8.6.5. Product portfolio
8.6.6. Business performance
8.7. PubMatic, Inc.
8.7.1. Company overview
8.7.2. Key executives
8.7.3. Company snapshot
8.7.4. Operating business segments
8.7.5. Product portfolio
8.7.6. Business performance
8.8. Magnite, Inc.
8.8.1. Company overview
8.8.2. Key executives
8.8.3. Company snapshot
8.8.4. Operating business segments
8.8.5. Product portfolio
8.8.6. Business performance
8.8.7. Key strategic moves and developments
8.9. Simpli.fi
8.9.1. Company overview
8.9.2. Key executives
8.9.3. Company snapshot
8.9.4. Operating business segments
8.9.5. Product portfolio
8.9.6. Key strategic moves and developments
8.10. Google LLC
8.10.1. Company overview
8.10.2. Key executives
8.10.3. Company snapshot
8.10.4. Operating business segments
8.10.5. Product portfolio
8.10.6. Business performance
8.10.7. Key strategic moves and developments
List of Tables
Table 01. Global Demand Side Platform (Dsp) System Market, by Type, 2022-2032 ($Million)
Table 02. Demand Side Platform (Dsp) System Market for Real Time Bidding (Rtb), by Region, 2022-2032 ($Million)
Table 03. Demand Side Platform (Dsp) System Market for Programmatic Premium Buying (Ppb), by Region, 2022-2032 ($Million)
Table 04. Global Demand Side Platform (Dsp) System Market, by End-user, 2022-2032 ($Million)
Table 05. Demand Side Platform (Dsp) System Market for Retail, by Region, 2022-2032 ($Million)
Table 06. Demand Side Platform (Dsp) System Market for Automotive, by Region, 2022-2032 ($Million)
Table 07. Demand Side Platform (Dsp) System Market for Financial, by Region, 2022-2032 ($Million)
Table 08. Demand Side Platform (Dsp) System Market for Healthcare, by Region, 2022-2032 ($Million)
Table 09. Demand Side Platform (Dsp) System Market for Telecom, by Region, 2022-2032 ($Million)
Table 10. Demand Side Platform (Dsp) System Market for Others, by Region, 2022-2032 ($Million)
Table 11. Demand Side Platform (Dsp) System Market, by Region, 2022-2032 ($Million)
Table 12. North America Demand Side Platform (Dsp) System Market, by Type, 2022-2032 ($Million)
Table 13. North America Demand Side Platform (Dsp) System Market, by End-user, 2022-2032 ($Million)
Table 14. North America Demand Side Platform (Dsp) System Market, by Country, 2022-2032 ($Million)
Table 15. U.S. Demand Side Platform (Dsp) System Market, by Type, 2022-2032 ($Million)
Table 16. U.S. Demand Side Platform (Dsp) System Market, by End-user, 2022-2032 ($Million)
Table 17. Canada Demand Side Platform (Dsp) System Market, by Type, 2022-2032 ($Million)
Table 18. Canada Demand Side Platform (Dsp) System Market, by End-user, 2022-2032 ($Million)
Table 19. Europe Demand Side Platform (Dsp) System Market, by Type, 2022-2032 ($Million)
Table 20. Europe Demand Side Platform (Dsp) System Market, by End-user, 2022-2032 ($Million)
Table 21. Europe Demand Side Platform (Dsp) System Market, by Country, 2022-2032 ($Million)
Table 22. UK Demand Side Platform (Dsp) System Market, by Type, 2022-2032 ($Million)
Table 23. UK Demand Side Platform (Dsp) System Market, by End-user, 2022-2032 ($Million)
Table 24. Germany Demand Side Platform (Dsp) System Market, by Type, 2022-2032 ($Million)
Table 25. Germany Demand Side Platform (Dsp) System Market, by End-user, 2022-2032 ($Million)
Table 26. France Demand Side Platform (Dsp) System Market, by Type, 2022-2032 ($Million)
Table 27. France Demand Side Platform (Dsp) System Market, by End-user, 2022-2032 ($Million)
Table 28. Italy Demand Side Platform (Dsp) System Market, by Type, 2022-2032 ($Million)
Table 29. Italy Demand Side Platform (Dsp) System Market, by End-user, 2022-2032 ($Million)
Table 30. Spain Demand Side Platform (Dsp) System Market, by Type, 2022-2032 ($Million)
Table 31. Spain Demand Side Platform (Dsp) System Market, by End-user, 2022-2032 ($Million)
Table 32. Rest of Europe Demand Side Platform (Dsp) System Market, by Type, 2022-2032 ($Million)
Table 33. Rest of Europe Demand Side Platform (Dsp) System Market, by End-user, 2022-2032 ($Million)
Table 34. Asia-Pacific Demand Side Platform (Dsp) System Market, by Type, 2022-2032 ($Million)
Table 35. Asia-Pacific Demand Side Platform (Dsp) System Market, by End-user, 2022-2032 ($Million)
Table 36. Asia-Pacific Demand Side Platform (Dsp) System Market, by Country, 2022-2032 ($Million)
Table 37. China Demand Side Platform (Dsp) System Market, by Type, 2022-2032 ($Million)
Table 38. China Demand Side Platform (Dsp) System Market, by End-user, 2022-2032 ($Million)
Table 39. Japan Demand Side Platform (Dsp) System Market, by Type, 2022-2032 ($Million)
Table 40. Japan Demand Side Platform (Dsp) System Market, by End-user, 2022-2032 ($Million)
Table 41. India Demand Side Platform (Dsp) System Market, by Type, 2022-2032 ($Million)
Table 42. India Demand Side Platform (Dsp) System Market, by End-user, 2022-2032 ($Million)
Table 43. Australia Demand Side Platform (Dsp) System Market, by Type, 2022-2032 ($Million)
Table 44. Australia Demand Side Platform (Dsp) System Market, by End-user, 2022-2032 ($Million)
Table 45. South Korea Demand Side Platform (Dsp) System Market, by Type, 2022-2032 ($Million)
Table 46. South Korea Demand Side Platform (Dsp) System Market, by End-user, 2022-2032 ($Million)
Table 47. Rest of Asia-Pacific Demand Side Platform (Dsp) System Market, by Type, 2022-2032 ($Million)
Table 48. Rest of Asia-Pacific Demand Side Platform (Dsp) System Market, by End-user, 2022-2032 ($Million)
Table 49. LAMEA Demand Side Platform (Dsp) System Market, by Type, 2022-2032 ($Million)
Table 50. LAMEA Demand Side Platform (Dsp) System Market, by End-user, 2022-2032 ($Million)
Table 51. LAMEA Demand Side Platform (Dsp) System Market, by Country, 2022-2032 ($Million)
Table 52. Latin America Demand Side Platform (Dsp) System Market, by Type, 2022-2032 ($Million)
Table 53. Latin America Demand Side Platform (Dsp) System Market, by End-user, 2022-2032 ($Million)
Table 54. Middle East Demand Side Platform (Dsp) System Market, by Type, 2022-2032 ($Million)
Table 55. Middle East Demand Side Platform (Dsp) System Market, by End-user, 2022-2032 ($Million)
Table 56. Africa Demand Side Platform (Dsp) System Market, by Type, 2022-2032 ($Million)
Table 57. Africa Demand Side Platform (Dsp) System Market, by End-user, 2022-2032 ($Million)
Table 58. Amazon: Key Executives
Table 59. Amazon: Company Snapshot
Table 60. Amazon: Product Segments
Table 61. Amazon: Product Portfolio
Table 62. the Trade Desk: Key Executives
Table 63. the Trade Desk: Company Snapshot
Table 64. the Trade Desk: Service Segments
Table 65. the Trade Desk: Product Portfolio
Table 66. the Trade Desk: Key Strategies
Table 67. Adobe: Key Executives
Table 68. Adobe: Company Snapshot
Table 69. Adobe: Service Segments
Table 70. Adobe: Product Portfolio
Table 71. Adobe: Key Strategies
Table 72. Meta: Key Executives
Table 73. Meta: Company Snapshot
Table 74. Meta: Product Segments
Table 75. Meta: Product Portfolio
Table 76. Meta: Key Strategies
Table 77. Mediamath: Key Executives
Table 78. Mediamath: Company Snapshot
Table 79. Mediamath: Service Segments
Table 80. Mediamath: Product Portfolio
Table 81. Microsoft Corporation: Key Executives
Table 82. Microsoft Corporation: Company Snapshot
Table 83. Microsoft Corporation: Service Segments
Table 84. Microsoft Corporation: Product Portfolio
Table 85. Pubmatic, Inc.: Key Executives
Table 86. Pubmatic, Inc.: Company Snapshot
Table 87. Pubmatic, Inc.: Product Segments
Table 88. Pubmatic, Inc.: Product Portfolio
Table 89. Magnite, Inc.: Key Executives
Table 90. Magnite, Inc.: Company Snapshot
Table 91. Magnite, Inc.: Service Segments
Table 92. Magnite, Inc.: Product Portfolio
Table 93. Magnite, Inc.: Key Strategies
Table 94. Simpli.Fi: Key Executives
Table 95. Simpli.Fi: Company Snapshot
Table 96. Simpli.Fi: Service Segments
Table 97. Simpli.Fi: Product Portfolio
Table 98. Simpli.Fi: Key Strategies
Table 99. Google LLC: Key Executives
Table 100. Google LLC: Company Snapshot
Table 101. Google LLC: Service Segments
Table 102. Google LLC: Product Portfolio
Table 103. Google LLC: Key Strategies
List of Figures
Figure 01. Demand Side Platform (Dsp) System Market, 2022-2032
Figure 02. Segmentation of Demand Side Platform (Dsp) System Market,2022-2032
Figure 03. Top Impacting Factors in Demand Side Platform (Dsp) System Market (2022 to 2032)
Figure 04. Top Investment Pockets in Demand Side Platform (Dsp) System Market (2023-2032)
Figure 05. Low Bargaining Power of Suppliers
Figure 06. Low Threat of New Entrants
Figure 07. Low Threat of Substitutes
Figure 08. Low Intensity of Rivalry
Figure 09. Low Bargaining Power of Buyers
Figure 10. Global Demand Side Platform (Dsp) System Market:Drivers, Restraints and Opportunities
Figure 11. Demand Side Platform (Dsp) System Market, by Type, 2022 and 2032(%)
Figure 12. Comparative Share Analysis of Demand Side Platform (Dsp) System Market for Real Time Bidding (Rtb), by Country 2022 and 2032(%)
Figure 13. Comparative Share Analysis of Demand Side Platform (Dsp) System Market for Programmatic Premium Buying (Ppb), by Country 2022 and 2032(%)
Figure 14. Demand Side Platform (Dsp) System Market, by End-user, 2022 and 2032(%)
Figure 15. Comparative Share Analysis of Demand Side Platform (Dsp) System Market for Retail, by Country 2022 and 2032(%)
Figure 16. Comparative Share Analysis of Demand Side Platform (Dsp) System Market for Automotive, by Country 2022 and 2032(%)
Figure 17. Comparative Share Analysis of Demand Side Platform (Dsp) System Market for Financial, by Country 2022 and 2032(%)
Figure 18. Comparative Share Analysis of Demand Side Platform (Dsp) System Market for Healthcare, by Country 2022 and 2032(%)
Figure 19. Comparative Share Analysis of Demand Side Platform (Dsp) System Market for Telecom, by Country 2022 and 2032(%)
Figure 20. Comparative Share Analysis of Demand Side Platform (Dsp) System Market for Others, by Country 2022 and 2032(%)
Figure 21. Demand Side Platform (Dsp) System Market by Region, 2022 and 2032(%)
Figure 22. U.S. Demand Side Platform (Dsp) System Market, 2022-2032 ($Million)
Figure 23. Canada Demand Side Platform (Dsp) System Market, 2022-2032 ($Million)
Figure 24. UK Demand Side Platform (Dsp) System Market, 2022-2032 ($Million)
Figure 25. Germany Demand Side Platform (Dsp) System Market, 2022-2032 ($Million)
Figure 26. France Demand Side Platform (Dsp) System Market, 2022-2032 ($Million)
Figure 27. Italy Demand Side Platform (Dsp) System Market, 2022-2032 ($Million)
Figure 28. Spain Demand Side Platform (Dsp) System Market, 2022-2032 ($Million)
Figure 29. Rest of Europe Demand Side Platform (Dsp) System Market, 2022-2032 ($Million)
Figure 30. China Demand Side Platform (Dsp) System Market, 2022-2032 ($Million)
Figure 31. Japan Demand Side Platform (Dsp) System Market, 2022-2032 ($Million)
Figure 32. India Demand Side Platform (Dsp) System Market, 2022-2032 ($Million)
Figure 33. Australia Demand Side Platform (Dsp) System Market, 2022-2032 ($Million)
Figure 34. South Korea Demand Side Platform (Dsp) System Market, 2022-2032 ($Million)
Figure 35. Rest of Asia-Pacific Demand Side Platform (Dsp) System Market, 2022-2032 ($Million)
Figure 36. Latin America Demand Side Platform (Dsp) System Market, 2022-2032 ($Million)
Figure 37. Middle East Demand Side Platform (Dsp) System Market, 2022-2032 ($Million)
Figure 38. Africa Demand Side Platform (Dsp) System Market, 2022-2032 ($Million)
Figure 39. Top Winning Strategies, by Year (2023-2023)
Figure 40. Top Winning Strategies, by Development (2023-2023)
Figure 41. Top Winning Strategies, by Company (2023-2023)
Figure 42. Product Mapping of Top 10 Players
Figure 43. Competitive Dashboard
Figure 44. Competitive Heatmap: Demand Side Platform (Dsp) System Market
Figure 45. Top Player Positioning, 2022
Figure 46. Amazon: Net Sales, 2020-2022 ($Million)
Figure 47. Amazon: Revenue Share by Segment, 2022 (%)
Figure 48. Amazon: Revenue Share by Region, 2022 (%)
Figure 49. the Trade Desk: Net Revenue, 2020-2022 ($Million)
Figure 50. Adobe: Net Revenue, 2019-2021 ($Million)
Figure 51. Adobe: Research & Development Expenditure, 2019-2021 ($Million)
Figure 52. Adobe: Revenue Share by Segment, 2021 (%)
Figure 53. Adobe: Revenue Share by Region, 2021 (%)
Figure 54. Meta: Net Revenue, 2019-2021 ($Million)
Figure 55. Meta: Research & Development Expenditure, 2019-2021 ($Million)
Figure 56. Meta: Revenue Share by Segment, 2021 (%)
Figure 57. Meta: Revenue Share by Region, 2021 (%)
Figure 58. Microsoft Corporation: Net Revenue, 2020-2022 ($Million)
Figure 59. Microsoft Corporation: Research & Development Expenditure, 2020-2022 ($Million)
Figure 60. Microsoft Corporation: Revenue Share by Segment, 2022 (%)
Figure 61. Microsoft Corporation: Revenue Share by Region, 2022 (%)
Figure 62. Pubmatic, Inc.: Net Revenue, 2019-2021 ($Million)
Figure 63. Pubmatic, Inc.: Revenue Share by Region, 2021 (%)
Figure 64. Google LLC: Net Revenue, 2020-2022 ($Million)
Figure 65. Google LLC: Research & Development Expenditure, 2020-2022 ($Million)
Figure 66. Google LLC: Revenue Share by Segment, 2022 (%)
Figure 67. Google LLC: Revenue Share by Region, 2022 (%)

Companies Mentioned

  • Amazon
  • Adobe
  • PubMatic, Inc.
  • Simpli.fi
  • Meta
  • MediaMath
  • Google LLC
  • Microsoft Corporation
  • The Trade Desk
  • Magnite, Inc.

Methodology

The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.

They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.

They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:

  • Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
  • Scientific and technical writings for product information and related preemptions
  • Regional government and statistical databases for macro analysis
  • Authentic news articles and other related releases for market evaluation
  • Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast

Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.

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