Retail media is providing an alternative to the Google-Meta duopoly, where consumer privacy measures have made targeting audiences more difficult. This report details a forecast for retail media ad spending in Canada, along with the results of a November 2023 survey of retail media buyers (conducted in conjunction with IAB Canada).
Key Question: How will the retail media market in Canada impact advertiser budgets in 2024?
Key Stat: Retail media ad spending in Canada will surge past the C$3 billion mark in 2024, almost double what it was three years ago.
Here’s what’s in the full report
- 3 Exportable files for easy reading, analysis and sharing.
- 6 Charts: Reliable data in simple displays for presentations and quick decision making.
Table of Contents
- Executive Summary
- Retail media is now a major digital advertising channel
- Survey says: Thumbs up for retail media
- About the Survey
- Media Gallery
Charts in This Report
- Retail Media Ad Spending in Canada, 2022-2027 (billions of C$, % change, and % of digital ad spending)
- Retail Media Digital Ad Spending Share in Canada, by Format, 2022-2026 (% of digital ad spend)
- Amazon Represents the Bulk of Retail Media Digital Ad Spending in Canada (billions, 2021-2025)
- Most Important Attributes When Buying Ads in Retail Media According to Media Buyers in Canada, Nov 2023 (scale of 1-5)
- Digital Ad Formats Retail Media Buyers in Canada Intend to Buy via Retail Media Networks, Nov 2023 (% of respondents)
- Awareness and Usage of Select Retail Media Networks Among Ad Buyers in Canada
Companies Mentioned
- Amazon
- Meta
