We’ve been talking about digital advertising’s “third wave” for a few years now, but the focus has been primarily on the US market, where retail media’s growth has been particularly pronounced. This latest digital ad spending forecasts show that the retail media wave is rising in France, Germany, and the UK.
Key Question: How big is the retail media advertising opportunity in France, Germany, and the UK?
Key Stat: The UK will remain the biggest market for retail media ad spending, passing $4 billion this year, but all three countries will experience significant growth through 2027.
Here’s what’s in the full report
- 3 Exportable files for easy reading, analysis and sharing.
- 7 Charts: Reliable data in simple displays for presentations and quick decision making.
Table of Contents
- Executive Summary
- The retail media wave is building in France, Germany, and the UK
- A closer look at each country reveals distinctive dynamics at play
- Media Gallery
Charts in This Report
- The Retail Media Wave in Western Europe Will Crest Highest in the UK
- Digital Advertising's Third Wave Comes to the UK: Retail Media Reached £3 Billion Within 7 Years, Much Faster Than Search or Social Advertising
- Retail Media Will Take a Bigger Piece of the Digital Advertising Pie in Germany
- Retail Media Advertising Growth Will Outpace All Other Digital Formats
- Retail Media Ad Spending in France, 2023-2027 (billions, % change, and % of total digital ad spending)
- Retail Media Ad Spending in Germany, 2023-2027 (billions, % change, and % of total digital ad spending)
- UK Retail Media Ad Spending, 2023-2027 (billions, % change, and % of total digital ad spending)
