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Customer Experience Monitoring (CEM) is a type of CRM (Customer Relationship Management) that focuses on the customer experience. It is used to measure customer satisfaction, identify customer needs, and improve customer service. CEM helps companies understand how customers interact with their products and services, and how they feel about their experiences. It also helps companies identify areas of improvement and develop strategies to improve customer service.
CEM is used to track customer feedback, analyze customer behavior, and measure customer satisfaction. It can also be used to identify customer trends and preferences, and to develop strategies to improve customer service. CEM can be used to track customer interactions across multiple channels, such as online, mobile, and in-store.
Some companies in the CEM market include Oracle, Salesforce, Adobe, Microsoft, IBM, and SAP. Show Less Read more