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Location Based Virtual Reality (LBVR) is a subset of the broader Virtual Reality (VR) and Augmented Reality (AR) markets and refers to VR experiences that are tied to a specific location. This kind of virtual reality experience typically requires users to be present in a designated physical space, outfitted with specialized equipment, such as VR headsets, haptic feedback systems, and motion tracking devices. These installations provide immersive, multi-sensory experiences that can include full body tracking and often incorporate physical props or specialized environments that match and enhance the virtual world.
Users can engage with digital content that interacts with the physical space, creating the sense that they are truly within an alternate reality. This creates opportunities for more social and engaging VR experiences, as they are often designed for multiple participants in shared physical spaces. LBVR is utilized in many applications, including entertainment, such as in theme parks, arcades, and dedicated VR experience centers, as well as in training and education, where simulations in controlled environments can enhance learning and skill development.
Some companies that have invested in and developed Location Based Virtual Reality experiences include The VOID, which creates immersive, fully interactive VR adventures, Zero Latency, known for its free-roam VR gaming experiences, and Dreamscape Immersive, which merges Hollywood storytelling with VR technology to produce narrative-driven experiences. Other noteworthy companies in the LBVR market are Hologate, Vertigo VR, and Sandbox VR, all contributing to the diversity and richness of virtual reality experiences available to Show Less Read more