Market research services are an integral part of the advertising and marketing industry. They provide businesses with the data and insights they need to make informed decisions about their products, services, and campaigns. Market research services can include surveys, focus groups, interviews, and other methods of collecting data. This data can be used to identify customer needs, preferences, and trends, as well as to measure the effectiveness of marketing campaigns. Market research services can also help businesses understand their target audience, develop effective strategies, and optimize their marketing efforts. By understanding their customers, businesses can create more effective campaigns and better target their messaging. Companies in the market research services market include Nielsen, Ipsos, Kantar, GfK, and Qualtrics. Show Less Read more
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