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Emarketer - Market Research Reports

Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.

US Hispanic Consumer Media Habits 2024: Above-Average Streaming and Social Media Use Offer a Direct Path for Advertisers - Product Thumbnail Image

US Hispanic Consumer Media Habits 2024: Above-Average Streaming and Social Media Use Offer a Direct Path for Advertisers

  • Report
  • August 2024
  • United States
Digital Video Forecast and Trends Q1 2024: Shifting US Video Subscription Revenues Benefit Netflix, YouTube and Amazon - Product Thumbnail Image

Digital Video Forecast and Trends Q1 2024: Shifting US Video Subscription Revenues Benefit Netflix, YouTube and Amazon

  • Report
  • August 2024
  • United States
US Social Media Users and Buyers by Generation 2024 - Product Thumbnail Image

US Social Media Users and Buyers by Generation 2024

  • Report
  • August 2024
  • United States
Organic Social Strategies That Work: Brands Prioritize Community-Building, Social Search, and Comments Sections - Product Thumbnail Image

Organic Social Strategies That Work: Brands Prioritize Community-Building, Social Search, and Comments Sections

  • Report
  • June 2024
  • Global
Social Search Trends 2024: TikTok-Led Phenomenon Makes Search Full-Funnel - Product Thumbnail Image

Social Search Trends 2024: TikTok-Led Phenomenon Makes Search Full-Funnel

  • Report
  • June 2024
  • Global
US Mobile Proximity Payments Forecast 2024: How Wallet Integrations and Feature Innovations Are Driving Growth - Product Thumbnail Image

US Mobile Proximity Payments Forecast 2024: How Wallet Integrations and Feature Innovations Are Driving Growth

  • Report
  • June 2024
  • United States
Influencer Marketing in the Payments Industry: How Creators Can Help Payment Brands Build Awareness - Product Thumbnail Image

Influencer Marketing in the Payments Industry: How Creators Can Help Payment Brands Build Awareness

  • Report
  • June 2024
  • Global
US In-Game Ad Revenues Forecast 2024: Mobile Still Dominates as New Ad Formats Attract Brands - Product Thumbnail Image

US In-Game Ad Revenues Forecast 2024: Mobile Still Dominates as New Ad Formats Attract Brands

  • Report
  • May 2024
  • United States
Worldwide Digital Ad Spending Forecast H2 2024 Update: Solid Growth Projected Across the Board for Most Formats, Channels and Publishers - Product Thumbnail Image

Worldwide Digital Ad Spending Forecast H2 2024 Update: Solid Growth Projected Across the Board for Most Formats, Channels and Publishers

  • Report
  • May 2024
  • Global
B2B SEO and the Impact of AI on Organic Search: Balancing Innovation and Fundamentals in the Age of AI - Product Thumbnail Image

B2B SEO and the Impact of AI on Organic Search: Balancing Innovation and Fundamentals in the Age of AI

  • Report
  • May 2024
  • Global
US Mobile P2P Payments Forecast 2024: How Apps Attract Users in a Heavily Saturated Market - Product Thumbnail Image

US Mobile P2P Payments Forecast 2024: How Apps Attract Users in a Heavily Saturated Market

  • Report
  • May 2024
  • United States
Social Video 2024: Platforms Focus on Longer Video - Product Thumbnail Image

Social Video 2024: Platforms Focus on Longer Video

  • Report
  • May 2024
  • Global
Creator Economy Revenues Forecast 2024: The Way Creators Make Money on Social Media Is Changing - Product Thumbnail Image

Creator Economy Revenues Forecast 2024: The Way Creators Make Money on Social Media Is Changing

  • Report
  • May 2024
  • Global
The State of US Retail Payment Channels: What In-Store, Online, and Social Commerce Sales Growth Means for Payment Providers - Product Thumbnail Image

The State of US Retail Payment Channels: What In-Store, Online, and Social Commerce Sales Growth Means for Payment Providers

  • Report
  • May 2024
  • United States
U.S. In-Store Retail Media 2024: How Can Retailers Capitalize on Physical Stores to Drive Retail Media Growth? - Product Thumbnail Image

U.S. In-Store Retail Media 2024: How Can Retailers Capitalize on Physical Stores to Drive Retail Media Growth?

  • Report
  • May 2024
  • United States
US Retail Loyalty Programs 2024: Personalization Is Becoming Table Stakes for Brands and Retailers - Product Thumbnail Image

US Retail Loyalty Programs 2024: Personalization Is Becoming Table Stakes for Brands and Retailers

  • Report
  • May 2024
  • United States
US TV and Connected TV Ad Spending Forecasts H1 2024: Politics Boosts Linear TV, Streaming Services Push Ad Tiers - Product Thumbnail Image

US TV and Connected TV Ad Spending Forecasts H1 2024: Politics Boosts Linear TV, Streaming Services Push Ad Tiers

  • Report
  • May 2024
  • United States
US Ad Spending 2024: A Rebound for Social, a Final Surge for CTV, and an Endless Boom for Retail Media - Product Thumbnail Image

US Ad Spending 2024: A Rebound for Social, a Final Surge for CTV, and an Endless Boom for Retail Media

  • Report
  • May 2024
  • United States
UK In-Store Retail Media 2024: What Can Brands and Retailers Worldwide Learn From the Digitization of UK Stores? - Product Thumbnail Image

UK In-Store Retail Media 2024: What Can Brands and Retailers Worldwide Learn From the Digitization of UK Stores?

  • Report
  • May 2024
  • United Kingdom, Global United Kingdom, Global
LinkedIn Marketing 2024: The B2B Social Platform Is Gaining B2C Interest - Product Thumbnail Image

LinkedIn Marketing 2024: The B2B Social Platform Is Gaining B2C Interest

  • Report
  • May 2024
  • Global
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