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Emarketer - Market Research Reports

Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.

Non-Endemic Advertising Explainer 2024: What Should Brands and Retailers Know About the Trajectory of Non-Endemic Advertising in Retail Media? - Product Thumbnail Image

Non-Endemic Advertising Explainer 2024: What Should Brands and Retailers Know About the Trajectory of Non-Endemic Advertising in Retail Media?

  • Report
  • July 2024
  • 10 Pages
  • Global
Payments Trends to Watch in H2 2024 - Product Thumbnail Image

Payments Trends to Watch in H2 2024

  • Report
  • July 2024
  • Global
The Financial Media Networks Explainer: What Financial Institutions Need to Know About Their Next Big Revenue Opportunity - Product Thumbnail Image

The Financial Media Networks Explainer: What Financial Institutions Need to Know About Their Next Big Revenue Opportunity

  • Report
  • July 2024
  • Global
United States GenAI User Forecast 2024 - Product Thumbnail Image

United States GenAI User Forecast 2024

  • Report
  • July 2024
  • 11 Pages
  • United States
U.S. Affiliate Marketing Consumer Attitudes 2024 - Product Thumbnail Image

U.S. Affiliate Marketing Consumer Attitudes 2024

  • Report
  • July 2024
  • 11 Pages
  • United States
Generative AI for Personalization in Retail: What Are the Key Use Cases for U.S. Retailers and Brands? - Product Thumbnail Image

Generative AI for Personalization in Retail: What Are the Key Use Cases for U.S. Retailers and Brands?

  • Report
  • July 2024
  • 10 Pages
  • United States
How CMOs Are Successfully Mastering the Expanded Role - Product Thumbnail Image

How CMOs Are Successfully Mastering the Expanded Role

  • Report
  • July 2024
  • 9 Pages
  • Global
US Social Media Users and Buyers by Generation 2024 - Product Thumbnail Image

US Social Media Users and Buyers by Generation 2024

  • Report
  • August 2024
  • United States
US Hispanic Consumer Media Habits 2024: Above-Average Streaming and Social Media Use Offer a Direct Path for Advertisers - Product Thumbnail Image

US Hispanic Consumer Media Habits 2024: Above-Average Streaming and Social Media Use Offer a Direct Path for Advertisers

  • Report
  • August 2024
  • United States
Digital Video Forecast and Trends Q1 2024: Shifting US Video Subscription Revenues Benefit Netflix, YouTube and Amazon - Product Thumbnail Image

Digital Video Forecast and Trends Q1 2024: Shifting US Video Subscription Revenues Benefit Netflix, YouTube and Amazon

  • Report
  • August 2024
  • United States
Organic Social Strategies That Work: Brands Prioritize Community-Building, Social Search, and Comments Sections - Product Thumbnail Image

Organic Social Strategies That Work: Brands Prioritize Community-Building, Social Search, and Comments Sections

  • Report
  • June 2024
  • Global
Social Search Trends 2024: TikTok-Led Phenomenon Makes Search Full-Funnel - Product Thumbnail Image

Social Search Trends 2024: TikTok-Led Phenomenon Makes Search Full-Funnel

  • Report
  • June 2024
  • Global
US Mobile Proximity Payments Forecast 2024: How Wallet Integrations and Feature Innovations Are Driving Growth - Product Thumbnail Image

US Mobile Proximity Payments Forecast 2024: How Wallet Integrations and Feature Innovations Are Driving Growth

  • Report
  • June 2024
  • United States
Influencer Marketing in the Payments Industry: How Creators Can Help Payment Brands Build Awareness - Product Thumbnail Image

Influencer Marketing in the Payments Industry: How Creators Can Help Payment Brands Build Awareness

  • Report
  • June 2024
  • Global
Big Tech Antitrust - Product Thumbnail Image

Big Tech Antitrust

  • Report
  • March 2024
  • 10 Pages
  • Global
GenAI and the Consumer Purchase Journey - Product Thumbnail Image

GenAI and the Consumer Purchase Journey

  • Report
  • March 2024
  • Global
US Holiday 2023 Recap and 2024 Preview: Mobile Now Accounts for More Than Half of the Season's Ecommerce Sales - Product Thumbnail Image

US Holiday 2023 Recap and 2024 Preview: Mobile Now Accounts for More Than Half of the Season's Ecommerce Sales

  • Report
  • March 2024
  • United States
US Time Spent With Media Forecast 2024: A Leap for OTT Streaming, Even as TV Shows Surprising Endurance - Product Thumbnail Image

US Time Spent With Media Forecast 2024: A Leap for OTT Streaming, Even as TV Shows Surprising Endurance

  • Report
  • March 2024
  • United States
US Ecommerce by Category 2024: A Slowdown in Growth Reshapes the Landscape - Product Thumbnail Image

US Ecommerce by Category 2024: A Slowdown in Growth Reshapes the Landscape

  • Report
  • March 2024
  • United States
Hyper-Personalization Explainer 2024: How AI-Powered Personalization Is Transforming Digital Retail - Product Thumbnail Image

Hyper-Personalization Explainer 2024: How AI-Powered Personalization Is Transforming Digital Retail

  • Report
  • March 2024
  • Global
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