Results for tag: "Corn Tortilla"

Within the baked goods industry, corn tortillas are a staple product that represent a substantial portion of the market, particularly in areas with large Hispanic and Latino populations. Corn tortillas are made primarily from masa harina, a dough derived from nixtamalized corn which is pressed and then baked. Traditionally associated with Mexican and Central American cuisines, they serve as an essential component in dishes such as tacos, enchiladas, and quesadillas. The appeal of corn tortillas transcends ethnic boundaries, as health-conscious consumers often prefer them to their flour counterparts due to their whole grain content, lower fat, and absence of gluten. The industry encompasses a range of businesses from large multinational corporations to small local manufacturers. Health trends have influenced product development, leading to the introduction of organic, non-GMO, and additive-free options. The market has also seen the advent of value-added products like pre-flavored tortillas. Distribution channels include supermarkets, specialty food stores, and direct-to-consumer sales through online platforms. Some prominent players in the corn tortilla market include Gruma, the parent company of Mission Foods; Bimbo Group, which owns the La Banderita and Guerrero brands; and Pepsico’s subsidiary, Sabritas, which markets Tia Rosa tortillas. Independent entities like El Milagro and Tortilla King provide regional varieties, while innovative start-ups continue to enter the market, catering to niche demands with artisanal and specialty products. Show Less Read more