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Emarketer - Market Research Reports

Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.

The Role of Today's CMO - Product Thumbnail Image

The Role of Today's CMO

  • Report
  • May 2024
  • Global
FAQ on the TV and CTV Currency Landscape: The Lowdown on the Measurement Mess - Product Thumbnail Image

FAQ on the TV and CTV Currency Landscape: The Lowdown on the Measurement Mess

  • Report
  • May 2024
  • Global
Non-Endemic Advertising Explainer 2024: What Should Brands and Retailers Know About the Trajectory of Non-Endemic Advertising in Retail Media? - Product Thumbnail Image

Non-Endemic Advertising Explainer 2024: What Should Brands and Retailers Know About the Trajectory of Non-Endemic Advertising in Retail Media?

  • Report
  • July 2024
  • 10 Pages
  • Global
Payments Trends to Watch in H2 2024 - Product Thumbnail Image

Payments Trends to Watch in H2 2024

  • Report
  • July 2024
  • Global
The Financial Media Networks Explainer: What Financial Institutions Need to Know About Their Next Big Revenue Opportunity - Product Thumbnail Image

The Financial Media Networks Explainer: What Financial Institutions Need to Know About Their Next Big Revenue Opportunity

  • Report
  • July 2024
  • Global
United States GenAI User Forecast 2024 - Product Thumbnail Image

United States GenAI User Forecast 2024

  • Report
  • July 2024
  • 11 Pages
  • United States
U.S. Affiliate Marketing Consumer Attitudes 2024 - Product Thumbnail Image

U.S. Affiliate Marketing Consumer Attitudes 2024

  • Report
  • July 2024
  • 11 Pages
  • United States
Generative AI for Personalization in Retail: What Are the Key Use Cases for U.S. Retailers and Brands? - Product Thumbnail Image

Generative AI for Personalization in Retail: What Are the Key Use Cases for U.S. Retailers and Brands?

  • Report
  • July 2024
  • 10 Pages
  • United States
How CMOs Are Successfully Mastering the Expanded Role - Product Thumbnail Image

How CMOs Are Successfully Mastering the Expanded Role

  • Report
  • July 2024
  • 9 Pages
  • Global
GenAI and the Consumer Purchase Journey - Product Thumbnail Image

GenAI and the Consumer Purchase Journey

  • Report
  • March 2024
  • Global
US Holiday 2023 Recap and 2024 Preview: Mobile Now Accounts for More Than Half of the Season's Ecommerce Sales - Product Thumbnail Image

US Holiday 2023 Recap and 2024 Preview: Mobile Now Accounts for More Than Half of the Season's Ecommerce Sales

  • Report
  • March 2024
  • United States
US Time Spent With Media Forecast 2024: A Leap for OTT Streaming, Even as TV Shows Surprising Endurance - Product Thumbnail Image

US Time Spent With Media Forecast 2024: A Leap for OTT Streaming, Even as TV Shows Surprising Endurance

  • Report
  • March 2024
  • United States
US Ecommerce by Category 2024: A Slowdown in Growth Reshapes the Landscape - Product Thumbnail Image

US Ecommerce by Category 2024: A Slowdown in Growth Reshapes the Landscape

  • Report
  • March 2024
  • United States
U.S. Shoppable Media Explainer 2024: Will the Success of Social Commerce Spread to Other Channels? - Product Thumbnail Image

U.S. Shoppable Media Explainer 2024: Will the Success of Social Commerce Spread to Other Channels?

  • Report
  • February 2024
  • United States
US Retail Ecommerce Returns 2024: How Retailers Can Deal With Rising Fraud and Gen Z Habits - Product Thumbnail Image

US Retail Ecommerce Returns 2024: How Retailers Can Deal With Rising Fraud and Gen Z Habits

  • Report
  • February 2024
  • United States
Worldwide Retail Media Ad Spending Forecast 2024 - Product Thumbnail Image

Worldwide Retail Media Ad Spending Forecast 2024

  • Report
  • February 2024
  • Global
Pix Explainer 2024: How Brazil’s Instant Payments System Is Revolutionizing Financial Services - Product Thumbnail Image

Pix Explainer 2024: How Brazil’s Instant Payments System Is Revolutionizing Financial Services

  • Report
  • February 2024
  • Global
The State of Gen Z Financial Health: Gen Zers Are in Denial About Their Finances - But Banks Can Help - Product Thumbnail Image

The State of Gen Z Financial Health: Gen Zers Are in Denial About Their Finances - But Banks Can Help

  • Report
  • February 2024
  • Global
US Political Content and Social Media 2024: Navigating an Election Year in the Age of AI-Generated Misinformation and a New Era of News - Product Thumbnail Image

US Political Content and Social Media 2024: Navigating an Election Year in the Age of AI-Generated Misinformation and a New Era of News

  • Report
  • February 2024
  • United States
Gen Z Social Search Habits: Redefining Search Across YouTube, TikTok and Instagram - Product Thumbnail Image

Gen Z Social Search Habits: Redefining Search Across YouTube, TikTok and Instagram

  • Report
  • February 2024
  • Global
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