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Emarketer - Market Research Reports

Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.

Antitrust Explainer: Legal Fundamentals Marketers Need to Know as Regulators Wage War Against Big Tech - Product Thumbnail Image

Antitrust Explainer: Legal Fundamentals Marketers Need to Know as Regulators Wage War Against Big Tech

  • Report
  • March 2024
  • Global
How Can B2B Marketers Take Advantage of AI in Email Marketing - Product Thumbnail Image

How Can B2B Marketers Take Advantage of AI in Email Marketing

  • Report
  • March 2024
  • Global
Youth and Social Media: How US Kids and Teens Use Platforms From TikTok to Snapchat to YouTube - Product Thumbnail Image

Youth and Social Media: How US Kids and Teens Use Platforms From TikTok to Snapchat to YouTube

  • Report
  • March 2024
  • United States
The End of Peak TV: What U.S. Content Production Slowdowns Mean for Marketers - Product Thumbnail Image

The End of Peak TV: What U.S. Content Production Slowdowns Mean for Marketers

  • Report
  • March 2024
  • United States
US Fashion Ecommerce 2024: How the Path to Purchase Is Shifting Across the Biggest Category in Online Retail - Product Thumbnail Image

US Fashion Ecommerce 2024: How the Path to Purchase Is Shifting Across the Biggest Category in Online Retail

  • Report
  • March 2024
  • United States
GenAI in Advertising: How GenAI Is Shaping Advertising - and Brands’ Approach to It - Product Thumbnail Image

GenAI in Advertising: How GenAI Is Shaping Advertising - and Brands’ Approach to It

  • Report
  • March 2024
  • Global
US In-Game Ad Revenues Forecast 2024: Mobile Still Dominates as New Ad Formats Attract Brands - Product Thumbnail Image

US In-Game Ad Revenues Forecast 2024: Mobile Still Dominates as New Ad Formats Attract Brands

  • Report
  • May 2024
  • United States
Worldwide Digital Ad Spending Forecast H2 2024 Update: Solid Growth Projected Across the Board for Most Formats, Channels and Publishers - Product Thumbnail Image

Worldwide Digital Ad Spending Forecast H2 2024 Update: Solid Growth Projected Across the Board for Most Formats, Channels and Publishers

  • Report
  • May 2024
  • Global
B2B SEO and the Impact of AI on Organic Search: Balancing Innovation and Fundamentals in the Age of AI - Product Thumbnail Image

B2B SEO and the Impact of AI on Organic Search: Balancing Innovation and Fundamentals in the Age of AI

  • Report
  • May 2024
  • Global
US Mobile P2P Payments Forecast 2024: How Apps Attract Users in a Heavily Saturated Market - Product Thumbnail Image

US Mobile P2P Payments Forecast 2024: How Apps Attract Users in a Heavily Saturated Market

  • Report
  • May 2024
  • United States
Social Video 2024: Platforms Focus on Longer Video - Product Thumbnail Image

Social Video 2024: Platforms Focus on Longer Video

  • Report
  • May 2024
  • Global
Creator Economy Revenues Forecast 2024: The Way Creators Make Money on Social Media Is Changing - Product Thumbnail Image

Creator Economy Revenues Forecast 2024: The Way Creators Make Money on Social Media Is Changing

  • Report
  • May 2024
  • Global
The State of US Retail Payment Channels: What In-Store, Online, and Social Commerce Sales Growth Means for Payment Providers - Product Thumbnail Image

The State of US Retail Payment Channels: What In-Store, Online, and Social Commerce Sales Growth Means for Payment Providers

  • Report
  • May 2024
  • United States
U.S. In-Store Retail Media 2024: How Can Retailers Capitalize on Physical Stores to Drive Retail Media Growth? - Product Thumbnail Image

U.S. In-Store Retail Media 2024: How Can Retailers Capitalize on Physical Stores to Drive Retail Media Growth?

  • Report
  • May 2024
  • United States
US Retail Loyalty Programs 2024: Personalization Is Becoming Table Stakes for Brands and Retailers - Product Thumbnail Image

US Retail Loyalty Programs 2024: Personalization Is Becoming Table Stakes for Brands and Retailers

  • Report
  • May 2024
  • United States
US TV and Connected TV Ad Spending Forecasts H1 2024: Politics Boosts Linear TV, Streaming Services Push Ad Tiers - Product Thumbnail Image

US TV and Connected TV Ad Spending Forecasts H1 2024: Politics Boosts Linear TV, Streaming Services Push Ad Tiers

  • Report
  • May 2024
  • United States
US Ad Spending 2024: A Rebound for Social, a Final Surge for CTV, and an Endless Boom for Retail Media - Product Thumbnail Image

US Ad Spending 2024: A Rebound for Social, a Final Surge for CTV, and an Endless Boom for Retail Media

  • Report
  • May 2024
  • United States
UK In-Store Retail Media 2024: What Can Brands and Retailers Worldwide Learn From the Digitization of UK Stores? - Product Thumbnail Image

UK In-Store Retail Media 2024: What Can Brands and Retailers Worldwide Learn From the Digitization of UK Stores?

  • Report
  • May 2024
  • United Kingdom, Global United Kingdom, Global
LinkedIn Marketing 2024: The B2B Social Platform Is Gaining B2C Interest - Product Thumbnail Image

LinkedIn Marketing 2024: The B2B Social Platform Is Gaining B2C Interest

  • Report
  • May 2024
  • Global
The Role of Today's CMO - Product Thumbnail Image

The Role of Today's CMO

  • Report
  • May 2024
  • Global
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