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Emarketer - Market Research Reports

Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.

U.S. Bank Brand Safety on Social Media: Unpacking the Biggest Risks in 2024 and How Banks Can Address Them - Product Thumbnail Image

U.S. Bank Brand Safety on Social Media: Unpacking the Biggest Risks in 2024 and How Banks Can Address Them

  • Report
  • April 2024
  • United States
US P&C Insurance Trends to Watch in 2024: To Regain Profitability, Insurers Go Beyond Digitization to Explore Innovative Tech - Product Thumbnail Image

US P&C Insurance Trends to Watch in 2024: To Regain Profitability, Insurers Go Beyond Digitization to Explore Innovative Tech

  • Report
  • April 2024
  • United States
Digital Audio Ad Spending Forecast and Trends Q2 2024: US Audio Advertising Gets a Digital Boost, but It Still Trails Other Media - Product Thumbnail Image

Digital Audio Ad Spending Forecast and Trends Q2 2024: US Audio Advertising Gets a Digital Boost, but It Still Trails Other Media

  • Report
  • April 2024
  • United States
What U.S. Banks Need to Know About Gen Alpha: How Banks Can Lay Foundations Today to Capture Tomorrow's Consumers - Product Thumbnail Image

What U.S. Banks Need to Know About Gen Alpha: How Banks Can Lay Foundations Today to Capture Tomorrow's Consumers

  • Report
  • April 2024
  • United States
The State of U.S. Influencer-Brand Deals 2024: More Creators, Bigger Budgets, Fewer Partnerships - Product Thumbnail Image

The State of U.S. Influencer-Brand Deals 2024: More Creators, Bigger Budgets, Fewer Partnerships

  • Report
  • April 2024
  • United States
U.S. Ad Measurement Trends H1 2024: The Converged TV Market Drags Its Feet in Changing the Currency Regime - Product Thumbnail Image

U.S. Ad Measurement Trends H1 2024: The Converged TV Market Drags Its Feet in Changing the Currency Regime

  • Report
  • April 2024
  • United States
Brand Safety 2024: How to Protect Brands From AI Risks, CTV Ad Fraud, Misinformation, and Worse - Product Thumbnail Image

Brand Safety 2024: How to Protect Brands From AI Risks, CTV Ad Fraud, Misinformation, and Worse

  • Report
  • April 2024
  • Global
US OTT and Pay TV Viewership Forecast 2024: Amazon Prime Video Soars to the Top of the AVOD List, While Digital Pay TV Slows TV's Fall - Product Thumbnail Image

US OTT and Pay TV Viewership Forecast 2024: Amazon Prime Video Soars to the Top of the AVOD List, While Digital Pay TV Slows TV's Fall

  • Report
  • April 2024
  • United States
US Ad-Supported vs. Ad-Free Streaming Video Viewers 2024: Ads on Amazon Prime Video Shake Up Streaming, Netflix and Disney+ Viewers Shift to Ad Plans - Product Thumbnail Image

US Ad-Supported vs. Ad-Free Streaming Video Viewers 2024: Ads on Amazon Prime Video Shake Up Streaming, Netflix and Disney+ Viewers Shift to Ad Plans

  • Report
  • April 2024
  • United States
US Resale 2024: Online Resale Platforms Court High-Income Shoppers and Turn to AI Amid Slowing Growth - Product Thumbnail Image

US Resale 2024: Online Resale Platforms Court High-Income Shoppers and Turn to AI Amid Slowing Growth

  • Report
  • April 2024
  • United States
US Amazon Ecommerce Forecast 2024: The Ecommerce Giant Continues to Gain Market Share, but Faces New Threats From Temu and Others - Product Thumbnail Image

US Amazon Ecommerce Forecast 2024: The Ecommerce Giant Continues to Gain Market Share, but Faces New Threats From Temu and Others

  • Report
  • April 2024
  • United States
FAQ on the EU’s Digital Services Act and Digital Markets Act: Understanding These Key Pieces of Legislation - Product Thumbnail Image

FAQ on the EU’s Digital Services Act and Digital Markets Act: Understanding These Key Pieces of Legislation

  • Report
  • April 2024
  • Global
Social Time Spent by Generation 2024: Gen Z Still Spends More Time on TikTok Than Any Other Age Group - Product Thumbnail Image

Social Time Spent by Generation 2024: Gen Z Still Spends More Time on TikTok Than Any Other Age Group

  • Report
  • March 2024
  • Global
US Life Insurance Consumer Habits 2024: How Insurers Can Close Knowledge Gaps and Win New Policyholders - Product Thumbnail Image

US Life Insurance Consumer Habits 2024: How Insurers Can Close Knowledge Gaps and Win New Policyholders

  • Report
  • March 2024
  • United States
Powering the Point-of-Sale: How Hardware and Software Trends Impact the Payments Ecosystem in the U.S. - Product Thumbnail Image

Powering the Point-of-Sale: How Hardware and Software Trends Impact the Payments Ecosystem in the U.S.

  • Report
  • March 2024
  • United States
Mobile Advertising 2024: Video Ads Help Apps Increase Their Dominant Share - Product Thumbnail Image

Mobile Advertising 2024: Video Ads Help Apps Increase Their Dominant Share

  • Report
  • March 2024
  • Global
Spring Fest ATX 2024: AI Takes Center Stage as Creators, Gen Alpha, and XR Share Some of the Spotlight - Product Thumbnail Image

Spring Fest ATX 2024: AI Takes Center Stage as Creators, Gen Alpha, and XR Share Some of the Spotlight

  • Report
  • March 2024
  • Global
The State of Payment Methods 2024: Post-Pandemic Trends Are Becoming Clear - Product Thumbnail Image

The State of Payment Methods 2024: Post-Pandemic Trends Are Becoming Clear

  • Report
  • March 2024
  • Global
Big Tech Antitrust - Product Thumbnail Image

Big Tech Antitrust

  • Report
  • March 2024
  • 10 Pages
  • Global
AI in Banking Chatbots 2024: What’s Driving and Delaying GenAI Integration - and Consumer Adoption - in Canada, the US and UK - Product Thumbnail Image

AI in Banking Chatbots 2024: What’s Driving and Delaying GenAI Integration - and Consumer Adoption - in Canada, the US and UK

  • Report
  • January 2024
  • Canada, United Kingdom, ... Canada, United Kingdom, United States
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